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Latest Articles in Influencer Marketing

Unveil Your Brand and Come Alive with Influencer Marketing

.Audiences are now increasingly bent towards uninterrupted forms of advertising where push marketing is losing its essence as the potential customer feels forced by it, writes Dr Mafruza Sultana and Kritika Goel,

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Influencer Marketing – a major RESET is needed: Chaitanya Chinchlikar, Whistling Woods International

Celebrities, their managers & agents, look at IM as a good & easy way to make money without bothering to understand the nature of it in depth writes Chaitanya Chinchlikar, Vice President & Chief Technology Officer, Whistling Woods International.

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What entrepreneurs need to know about influencer marketing landscape: Amit Mondal

It becomes imperative for businesses to take advantage of the power of influencer marketing to build and boost their brand's image writes Amit Mondal, Founder, Pulpkey.

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Join e4m's e-Content Jam -- the biggest Content Marketing Virtual Meet on 29th May, 2.30 pm onwards

The virtual conference will host RS Sodhi, Managing Director, Amul India in a fireside chat with Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media group.

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Influencer marketing to revive post-COVID-19 lockdown: India Influence Report 2020

Over 95 percent influencers foresee a dip in earnings in 2020 due to COVID-19 impact; 72 percent are confident that the industry will find its feet gradually post the lockdown.

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Re-imagining Influencer marketing in 2020 India: Dharika Merchant

In 2020, we are most likely going to witness a huge rise in tech-driven practices in the influencer marketing industry writes Dharika Merchant, COO, WORD and Alchemy Group.

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The struggles of creators in the digital space: Ankit Agarwal, Founder, Do Your Thng

Every influencer, at some point, ends up struggling for air in an ocean of haters and trolls because of their content, writes Ankit Agarwal, Founder, Do Your Thng

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Do Your Thng partners with Mastercard to launch an interactive side of an ongoing campaign

The association between Do Your Thng and Mastercard brings a new facet to the continuing offer by the technological payment giant.

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Buzzoka to foray in Influencer & Celebrity led commerce

With this B2C initiative, Influencer marketing will enter a new phase

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Chtrbox launches Boombox, an open tool to shortlist India's celebs & mega influencers

Chtrbox, a leading Indian influencer marketing company, announces the launch of Boombox to cater to growing demand for social media influencers.

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