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Latest Articles in Influencer Marketing

Re-imagining Influencer marketing in 2020 India: Dharika Merchant

In 2020, we are most likely going to witness a huge rise in tech-driven practices in the influencer marketing industry writes Dharika Merchant, COO, WORD and Alchemy Group.

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The struggles of creators in the digital space: Ankit Agarwal, Founder, Do Your Thng

Every influencer, at some point, ends up struggling for air in an ocean of haters and trolls because of their content, writes Ankit Agarwal, Founder, Do Your Thng

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Do Your Thng partners with Mastercard to launch an interactive side of an ongoing campaign

The association between Do Your Thng and Mastercard brings a new facet to the continuing offer by the technological payment giant.

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Buzzoka to foray in Influencer & Celebrity led commerce

With this B2C initiative, Influencer marketing will enter a new phase

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Chtrbox launches Boombox, an open tool to shortlist India's celebs & mega influencers

Chtrbox, a leading Indian influencer marketing company, announces the launch of Boombox to cater to growing demand for social media influencers.

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Buzzoka Launches Regional Celebrity Services to Cater Rural Markets

The service will help brand and agencies to cater to the interest of the audience in tier-2 and tier-3 cities, and rural markets.

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Qoruz Partners With Konnect Insights to Provide Integrated Influencer Marketing Technology

The partnership allows Konnect Insights to provide one-login influencer marketing solutions for brands of Qoruz added to Social Data Analytics solutions.

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The multipronged impact of student influencer programs and how to channel it

Keeping in mind that the country’s youth makes for one of the top buyers, brands have been strategically planning how to market to this age group. Brands like Red Bull have been running successful campaigns using student influencer programs to add an authentic factor to its brand identity, and the results have been phenomenal.

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Adidas partners Vibgyor to promote Ultra Boost X with unique influencer engagement event

Adidas recently launched Ultra Boost X shoes specially designed for women. Adidas connected with Vibgyor to curate an unconventional, sporty star-studded event for the launch. Team Vibgyor chose the breathtaking lush green hills of Lavasa as the location for the event where more than 50 popular personalities including TV stars, national athletes and bloggers were invited.

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