Latest Articles in IPL 2020
IMG-Reliance raises record revenue for the year; closes 36 deals for IPL 2020 including Dream11's title sponsorship
The marquee deal for IMG-Reliance's growth trajectory for this year has been Dream11's title sponsorship of INR 222 crore with IPL.
Read More
CEAT ropes in Aamir Khan as brand ambassador
The actor has been signed for a two-year deal and will feature in two commercials during the course of the IPL 2020.
Read More
Nippon Paint becomes Associate Sponsor of Chennai Super Kings for third time
This deal with the three-time IPL champions, adds to Nippon Paint’s growing portfolio of sports sponsorships in India.
Read More
Vi roped in as Co-Presenting Sponsor of Dream11 IPL 2020
Vi has acquired the co-sponsorship rights of the live broadcast of T20 premier league.
Read More
DP World signs up as Global Logistics Partner of Royal Challenger Bangalore
This strategic investment has strengthened DP World’s Logistics portfolio in India.
Read More
EbixCash becomes leading travel & forex partner to IPL franchises
Kings XI Punjab, Delhi Capitals, Rajasthan Royals, Kolkata Knight Riders and Chennai Super Kings have engaged EbixCash Tours and Travels for varied travel needs.
Read More
The paradox of cricket sponsorship beating the economic blues: Dr. Asit K Barma & Dr. Mafruza Sultana, IFIM Business School
A youthful working-class population with a huge aspiration in their heart make the IPL a perfect platform for many brands to engage with their target audience write Dr. Asit K Barma & Dr. Mafruza Sultana.
Read More
IPL 2020: Brands bet big on creating new digital experiences
This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.
Read More
Max Life Insurance strengthens partnership with Royal Challengers Bangalore for IPL 2020
Max Life insurance becomes the official life insurance partner of RCB for the second consecutive year.
Read More
Delhi Capitals announces JSW Group as the team’s Principal Sponsor for IPL 2020
JSW Group comes in place of Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015.
Read More