Real Good Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns. To start with, they are presenting consumers a taste of their vast range of vegetarian and non-vegetarian ready-to-cook products readily available while they are out shopping at key retail outlets. Brand Street India, a leading integrated marketing agency from Delhi, is piloting the brand’s marketing activities across major cities.
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