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Latest Articles in Genesis Foundation

Cover Story: The new wave of cause-driven experiential marketing

CSR

Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

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Events like Kasauli Rhythm and Blues Festival have helped us save 1300+ critically ill children- Prema Sagar

In a market saturated with EDM festivals, Delhiites rejoice as Kasauli Rhythm and Blues Festival prepares to cast anchor in the city. The Popular destination festival organized by Genesis Foundation annually to raise funds for critically ill children is in its 7th edition and the hundreds of people who flock the quaint little town of Kasauli every year are testament to the loyal following the festival enjoys. And now the experience comes to beautiful Zorba for the first edition of Rhythm and Blues Festival in Delhi on 4- 5 November 2017 featuring artists like Shillong Chamber Choir, Swarathma, Sami Sisters feat. Usha Uthup and more. Ahead we speak with the brain behind this ‘festival with a difference’ Prema Sagar, principal and founder of Genesis Burson-Marsteller and Genesis Foundation.

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Genesis Foundation’s Rhythm & Blues Festival to make debut in Delhi

Genesis Foundation’s flagship event Kasauli Rhythm & Blues has now made its entry into Delhi as Genesis Foundation’s Rhythm & Blues Festival 2017. The seventh edition overall and first one in Delhi would be a two day long music fiesta, that is charted to be organised on November 4 and 5, 2017 at the lawns and amphitheatre of The Zorba situated in Mehrauli-Gurgaon road.

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Kasauli Rhythm & Blues organizers recommend 6 music festival essentials

Genesis Foundation’s Kasauli Rhythm & Blues Festival at the undulating hills of Kasauli is just around the corner. While you would have begun packing your hip attires to make a style statement on the three-day trip, festival organizers suggest a few additions to your list so that you can enjoy your long weekend to the hilt and don’t come back feeling ‘wish we had known that earlier!’

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Five reasons to attend Kasauli Rhythm & Blues Music Festival this April

The annual fund-raiser by Genesis Foundation is all set to be held from April 14-17 this year and features Late Too Soon, Rajeev Raja Combine, Nasya, Eka, Kamakshi Khanna Collective, Neeraj Arya’s Kabir Café, Jonita Gandhi Band, as well as a Bollywood Surprise to woo the audience. Here are 5 reasons why Kasauli RnB shouldnt be missed.

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Goa Rhythm & Blues Music Festival: A party strictly for do-gooders

CSR

Genesis Foundation (GF) which works for the cause of critically ill, under-privileged children, has announced the second edition of Goa Rhythm & Blues Music festival, a platform that brings together music artists from across the country to perform and raise funds for the kids battling with their lives.

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