Latest Articles in Gaurav Patra
Democratisation Of Influencer Community And Perception Building
Brands are engaging with social media influencers as its cost efficient compared to celebrity or urban influencers, provides credibility to endorsements, enjoys a rateability factor and, speak in the same language to the target audience.
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Role of Technology in marketing --Gaurav Patra
Technology has transformed consumer expectations, thereby urging marketing to transform its mode of outreach as well as methods of influence and persuasion writes Gaurav Patra, Founder, Value360 Communications.
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PR is not about selling the brand, but building the brand: Gaurav Patra
If you wish to have a stellar career as a PR professional, you must understand that PR is not about selling a brand, it is about building the same writes Gaurav Patra, Founder, Value360 Communications.
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