Latest Articles in Event marketing
Bausch & Lomb's Vision For Experiential Marketing Unveiled
Sanjay Bhutani, Managing Director - India & SAARC, Bausch & Lomb highlights the significance of experiential marketing in the brand's strategy
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Right Technology Can Ensure Events Are More Engaging, Impactful & Diverse
As the event industry continues to evolve, Debjani Gupta, Country Marketing Leader, India, Zoom Video Communications highlights the importance of making virtual events engaging, inclusive, and memorable
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We have been at the forefront of engaging with artists even in Covid-19--Sameeksha Uniyal, Bacardi
Music has been the pulse and core of Bacardi’s event marketing and activation strategy.
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Mobile & Computer screens have become the coveted real estate for experiential marketers now: Ranjit Raina, CEO, Geometry Encompass
Raina spoke exclusively to EE about the changing dynamics of experiential marketing.
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Can anything be experiential anymore? --Dr K Rajeshwari
With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined.
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Infusion of local flavors in events: Mazhar Nadiadwala, Managing Director, Dome Entertainment
Local flavor includes introducing unique elements of the place like culture, art, history, and aspects from popular sights writes Mazhar Nadiadwala.
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Is Experiential Marketing the best response to Ad-Blockers?
Use of ad-blockers has forced marketers to look at other forms of marketing techniques that are effective, immersive and yet unintrusive.
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Events –The ultimate tool for marketers: Mazhar Nadiadwala, MD, Dome Entertainment
Events serve as an easy way for brand managers to enable their communication to break free of the clutter that plagues most other forms of marketing writes Mazhar Nadiadwala.
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5 strategies for marketing a successful event
Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event.
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Castrol bets big on live events in today's attention deficit marketplace
In an exclusive interview with EE, Kedar Apte, VP Marketing, Castrol spoke about the 100 year old lubricant brand, its brand communication, web-series 'Girl in the City', its digital marketing startegies and more.
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