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Latest Articles in Event Planning

Online marketplace for venue booking ‘VenueLook’ forays into end-to-end event planning services

In the initial phase, VenueLook will be providing Event planning services in Tier I cities across India.

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How to do effective audience planning at events?

No matter how powerful your event is, it will have no effect if you don’t attract the right target audience. Make sure the things your event offers are correctly aligned with what your attendees actually need.

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5 tech trends that event planners should adopt

Event planners and event agencies are leveraging technology to create immersive experiences and impactful brand stories.

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5 tips for perfectly hosting a summit by Bhavana Bhatia

Everyone feels an emcee's role is just about reading introductions of speakers in the conferences but its way beyond that says emcee Bhavana Bhatia.

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A universal checklist for planning an event worth remembering

Events are an amazing way to talk about your brand, connect with your target audience, get feedback from your consumers, build stronger client relationships, measure your competition. Stick with smart goals and outline the goals you are aiming for. Then make sure that you proceed in line with reaching these goals.

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Differentiation, costing and turnaround time are defining the benchmark- Nazneen Karimi, CEO, Percept ICE

2016 has been a year of evolution and growth for the events industry, ‘immersion’ being the key area of focus. Brand marketers are now expecting holistic 360-degree concepts and ideas based on innovative, creative and customized storytelling. Nazneen Karimi, CEO, Percept ICE talks about the instrumental factors that are set to influence the world of events.

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Expert tips from Filmmaster Events for planning a hitch-free event

Unconventional thinking always sets an event apart. The top agencies of the world always try to do better from their last event. They have an urge of doing more all the time. ICWF 2016 had a representation of Filmmaster Events which has a 40 year old legacy in the industry. Mr. Abbas Roshan, Managing Director, Geometry Global Encompass Network in conversation with Carla Marques, Director of Marketing and Development at Filmmaster Events and Anna Montorsi, Senior Project Leader at Filmmaster Events in the session, ‘The Big Bang Events’ discuss on planning of events and what factors can set you apart:

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