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Latest Articles in Event Capital

Event Capital and Tribe Asia gear up for 3d edition of Windmill Festival for kids

Children’s Festival Windmill Festival is back, and is scheduled to be held on December 16th and 17th, 2017 at Reliance Jio Garden, BKC in Mumbai. The festival is a joint initiative of Event Capital (a part of Laqshya Media Group Company) and Tribe Asia. It is held in association with Avon cycles (associate partner), Hypercity (Retail Partner) and Sony YAY! (Happiness Partner).

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How to build an event IP from an idea to a brand

I still have clear memory of the adrenaline from when Michael Jackson came to India in 1996. It had taken a lot of convincing at home to get my parents to buy me a train ticket from Nagpur to Mumbai to witness one of the most historic events India ever hosted. After experiencing MJ live, there were only so many career choices that my 17-year-old mind allowed me. Little did I know that one day, Viraf Sarkari and Sabbas Joseph would accept me into the blue blooded institution that produced that very MJ show.

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Event Capital and Laqshya Live gear up to present 4th Big Boys Toys

Big Boys Toys expo, a lifestyle expotainment show is coming to Mumbai for the fourth season. An initiative of Laqshya Media Group’s Event Capital and Laqshya Live Experiences, along with Yes expo, Big Boys Toys expo is a men’s lifestyle show, to be held at the MMRDA grounds, BKC, Mumbai from 22nd -24th September.

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Sony YAY! partners with India Kids Fashion Week for 5th edition

Sony YAY! the newest offering from Sony Pictures Networks India, has partnered with India Kids Fashion Week as the official kids channel partner. As part of the partnership, Sony YAY! will air the Mumbai and Delhi shows that are scheduled for 29th and 30th July at Radisson Blu, Dwarka, New Delhi and 12th and 13th August at the Lalit, Mumbai. In addition, the toons from the channel’s original offerings - Guru Aur Bhole will also engage and walk the ramp with the kids at the fashion show.

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India Kids Fashion Week to hold Mumbai auditions this weekend

The 2017 edition of India Kids Fashion Week in association with Asian Paints – Kids’ World, Crocs and Sony Yay, is back and gearing up for its two-day auditons in Mumbai.

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Event Capital and Craftworld Events host Delhi auditions of India Kids Fashion Week

The 2017 edition of India Kids Fashion Week in association with Asian Paints – Kids’ World, Crocs and Sony Yay is back in Delhi. Dedicated to showcasing kids fashion, the show is a joint venture between Event Capital (A Laqshya Media Group Company) and Craftworld Events

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We need to create IPs that not only benefit us but the entire event community- Deepak Choudhary, Event Capital

A consistent level of disruption in the media and entertainment industry has necessitated an out of the box way of thinking, execution and operation. The industry is facing rapid change driven by technological advancements, fundamentally changing the media supply chain as consumers demand higher quality content delivered instantly.

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The making of 'Bollywood Music Project', the music festival inspired by good ol' Bollywood

The Delhi edition of BMP attracted a crowd of over 25,000 fans and engaged over 55 million people digitally. Over 50 artists from the Bollywood Music industry, along with over 200 musicians, came together on 3 stages to perform never-heard-before experimental, alternative Bollywood music. BMP is the only music festival in the country to have pulled off two successful editions in Mumbai and Delhi in its debut year. Here we speak to the key stakeholders and learn what went into its making.

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Laqshya Media Group’s Event Capital announces the launch of its branded IPs and content division

Laqshya Media Group’s live event IP Company, Event Capital has announced its foray into the fast-growing branded IPs and content space, with the launch of its new division.

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Is Bollywood timeless? Bollywood Music Project is the proof of the pudding

Last weekend Delhi witnessed the second edition of Bollywood Music Project (BMP), a festival featuring some good ol’ Bollywood music across two days, three stages and sixty artists. Launched last year as a partnership between Event Capital and Tarsame Mittal Talent Management, the Delhi debut of BMP is testimony to the fact that Bollywood holds a special and permanent place in our hearts.

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