Latest Articles in Consumer Experience
Air India Enhances Customer Experience With Virtual Assistant On WhatsApp
The multilingual chatbot helps travellers ask questions across a wide spectrum of over 1,300 travel-related topics and access a host of features
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Personalisation In Customer Experience: Transforming Businesses In The Digital Era
In the dynamic landscape of business, personalisation has emerged as not just a strategy but a necessity, reshaping customer experiences across industries
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AI’s Impact On The Events Industry: Revolutionising Experiences And Efficiency
AI’s imprint on the events industry is not a fleeting trend but a transformative journey that is still unfolding
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Unleashing Success: How Experiential Marketing And Omnichannel Strategies Work Hand In Hand
Prateek N. Kumar, CEO & Founder, NeoNiche Integrated Solutions explores the integration of experiential marketing and an omnichannel approach to guide success
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Marketing Trends To Watch Out For In 2021
The pandemic transformed the digital interactions across the consumer experience lifecycle but the physical channel is likely to make a stunning comeback on the back of steadily improving consumer confidence in 2021.
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Renault Lodgy Stepway conducts social experiment on Mumbai family to help them reconnect
Whether it is in urban centres or smaller towns, families today are drifting apart. Renault Lodgy Stepway highlights the communication gap within families this World Family Day
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