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Latest Articles in Celebrity

Celebrity oriented event management & its challenges: Prashanti Malisetti, Founder and CEO, Pixel Pictures

Celebrities have a huge impact on people and can bring more visibility for the event writes Prashanti Malisetti.

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BookMyShow and GoNuts Partner to Elevate Celebrity Engagement Experience

Under this partnership, key artists on GoNuts will be featured on BookMyShow, allowing users to engage with celebrities through both platforms.

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BookMyShow and UNLU partner to make celebrity-fan engagement accessible

UNLU is a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity.

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We do not represent celebs to brands, we represent brands to celebs: Manish Porwal & Malaica Abreu

Manish Porwal, MD, Alchemist Marketing Solutions and Malaica Abreu, Mananging Consultant, Auntourage, the celeb marketing division of Alchemist explain the changing dynamics of brand-celeb association and the new playbook at work.

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Magnum Ice Cream launches limited-edition collection with Farah Khan at event in Mumbai

The year 2018, for Magnum ice creams, is all about celebrating unadulterated pleasure. Building on their global association with the craft of fashion, Magnum has taken its passion towards craftsmanship a notch higher, by unveiling a stunning collection of statement pieces with celebrity jewellery designer - Farah Khan.

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Toast produces unique event for Pepe Jeans featuring Sidharth Malhotra

Pepe Jeans in India has recently been in the news for their latest SS’18 collection and their new brand campaign ‘Made to Create’ which was launched by heartthrob Sidharth Malhotra at a unique event in Mumbai. The star is the first Indian ambassador of the brand and introduced the new brand film and campaign images at an event that was curated by Toast Events for media, influencers and his fans.

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Mumbai Duty Free partners with Shah Rukh Khan for 'customer value' campaign

Mumbai Duty Free joined hands with Red Chillies to launch its unique customer value programme called “Mumbai Duty Free is NOW free”.

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Sidharth Malhotra shares his NZ journey at Tourism New Zealand event

Sidharth Malhotra, Tourism New Zealand Brand Ambassador and Steven Dixon, Regional Manager South and South East Asia, for Tourism New Zealand have unveiled a brand new video encapsulating Sidharth’s latest experiences in New Zealand. In addition to the video the pair presented a sneak peek at the 100% Pure New Zealand campaign featuring Sidharth which will be launched in India on 1st February 2017.

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Wizcraft launches Lux Golden Rose Awards to celebrate the women of cinema

Lux Golden Rose Awards, which was held at Film City in Mumbai, marked the first of its kind award show where iconic female characters of Bollywood were awarded and celebrated. This unique awards proerty has been conceptualised by Wizcraft and media agency Mindshare.

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