Latest Articles in Budweiser

I would choose experiential over television any day- Kartikeya Sharma, marketing director, AB InBev

A brand with an experiential first approach, Budweiser has remained true to its purpose of dominating the music space through partnerships with Supersonic, Sensation White, Electric Daisy carnival, Enchanted Valley and now, Tomorrowland. Ahead, Kartikeya Sharma, marketing director for India and SE Asia, AB InBev reveals the brand's secret to creating meaningful experiences in the attempt to constantly up its A-game.

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Budweiser to host 'Road To Tomorrowland' Party to reinforce global partnership with the fest

Budweiser celebrates its collaboration with Tomorrowland in the most epic way, with the second edition of Budweiser Road to Tomorrowland Party with Lost Stories, Anish Sood and Collido at Delhi.

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This is what the stages at VH1 Supersonic will look like, plus everything else in store

The gates at Laxmi Lawns, Pune, will open today for the Pune debut of Gionee VH1 Supersonic. The 3-day event powered by Budweiser and organized by Live Viacom18 will feature a solid lineup including Eric Prydz, Zedd, Macklemore, Grandmaster Flash, Curbi, Ash Roy, Arjun Vagale, Boris Brejcha, Pearl, Thomas Gold, Zaeden, Lost Stories, Tuhin Mehta, BLOT!, NEW_ID, DJ Marky and more, who will be performing at the festival's three super stages.

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Budweiser to launch music IP 'What’s Brewing', stirs it up with EDC action

Budweiser announces the launch of their latest campaign - ‘Always Brewing’. The campaign derives its genesis from the brand’s core principles of 'reinvention'. The same spirit of constantly re-inventing itself is also being seen in India’s electronic music culture which is loved by today’s generation. ‘Always Brewing’ aims to empower these music lovers by offering unique electronic music experiences.

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OML brings Electric Daisy Carnival to India, Budweiser to sponsor

November will be a historic month for electronic music lovers in the country as Insomniac and OML in partnership with Budweiser India will bring Electric Daisy Carnival (EDC), one of the biggest electronic music festivals in the world to India. The first-ever edition of the Vegas-style festival will be held in Delhi on the 12th and 13th of November, with one of the largest line-ups of International and Indian artists ever witnessed in the country.

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