The iconic Mehboob Studios in Mumbai witnessed Asia’s biggest celebration of blues music with the 7th Mahindra Blues Festival oranized by Oranjuice Entertainment. Each year, the festival has treated its fans to an extraordinary set of blues music providing soulful singing. This year was no less; with high expectations of a blues fiesta, the festival got off to a flying start with the musical stars, with a key focus in Mahindra’s commitment towards sustainability. In an interview with EE, Anirban Gosh, Mahindra’s Chief Sustainability Officer talks about Mahindra’s going green initiative, where each and every element of the festival was organised keeping the environment as the priority. Excerpts from his interview.