Latest Articles in Benetton
Benetton sponsors International Kids Couture at Phoenix MarketCity Chennai
Phoenix MarketCity Chennai in association with International Kids Couture hosted a kid’s fashion event conveying the message, ‘Confidence is Beautiful’ on the 24th of June 2017. With United Colors of Benetton as the title sponsor, the high-end fashion jamboree had a spectacular display of talents showcased by budding stars of Chennai.
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The art of measuring brand sentiment is a complicated one: Sundeep Chugh, CEO, Benetton India
Among the oldest international fashion labels to enter the Indian high street, Benetton’s advertising philosophy is based on the belief that ‘communication should not be commissioned from outside the company, but conceived from within its heart. On its quest to overthrow stereotypes Benetton India’s CEO Sundeep Chugh explains how the brand packages its experiential campaigns to sensitize people to the idea of tolerance, peace and respect for diversity.
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