Bacardi to spend £12million to market its brand purpose

The new global positioning will be rolled out through-the-line, starting with 800 outdoor ads across key cities and university campuses.

Loudest.in announces its first list of speakers for Music Inc

The conference is curated to drive conversations in the intersection of Music, Brands, Technology, and Marketers.

Abish & Kenny set to return with new season of Breezer Vivid Tour

The last season of Breezer Vivid A+K Tour saw Abish and Kenny be their crazy selves in San Francisco, Vegas, Miami and New York.

Bacardi, OML, AIB & Nucleya hunt for talent with Bacardi House Party Sessions

The Bacardi House Party Sessions’ hunt for talent to bring you the ultimate house party anthem of India has come to a close with finalist Ritviz Srivastava’s launch of Udd Gaye as part of the final playlist.

OML hosts finale of hip-hop dance festival 'Breezer Vivid Shuffle' at Mumbai’s Famous Studios

Breezer and Only Much Louder came together to build Breezer Vivid Shuffle, India's biggest hip-hop dance festival, and the finale took place in Mumbai’s Famous Studios on 11th November, 2017, with a programme including 117 finalists fighting it out to be crowned India’s best in their category alongside an array of talented international artists.

60,000 people attend 7th Bacardi NH7 Weekender across 3 days

Music festival Bacardi NH7 Weekender 2016 came to a close with 60,000 attendees visiting the brand new venue Life Republic in Marunji, Hinjewadi over three days.

Nh7 Shillong ticket sales exceed Bangalore, Delhi, Kolkata combined

The Bacardi NH7 Weekender 2016 came to a close with a record 40,000 music lovers visiting the beautiful RBDSA in Bhoirymbong, Shillong over two days of the festival.

Bacardi's clever experiential strategy will make you INVITE the brand home

When it comes to marketing Bacardi believes in doing the 'unique' for the purpose of customer engagement; and this time its going straight to the homes of its target audience, a place where comfort and intimacy are already established. Genius we say, but can they pull it off?

Unhappy camper: Do we smell trouble for Enchanted Valley Carnival?

The fourth edition of Twisted Entertainment's Enchanted Valley Carnival is slated for 17th and 18th December 2016 at Aamby Valley airstrip. While the artist lineup is awaited, the music festival recently opened its first phase of ticket sales with promoters Shoven Shah and Devraj Sanyal sharing their excitement through a spirited message; but looks like theres more to this than meets the eye...

“Making EVC cashless is a pathbreaking move”- Devraj Sanyal, Universal