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Latest Articles in Aviva India

Insurance Industry takes a leap of faith towards Digital Experiential Marketing: Anjali Malhotra, Aviva India

Companies utilizing experiential marketing strategy will find ways to help customers form memorable, emotional connections with a brand to foster customer trust and a long-term value relationship with the brand writes Anjali Malhotra, Chief Customer, Marketing, Digital and IT Officer, Aviva India.

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Empathy, Courage, And Humility Will Be The Differentiators For Brands In The Post Covid-19 World

Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis.

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