Latest Articles in Activations

Digital Jalebi forays into the space of No-touch Activations to bring back life in the Physical Event

With No-Touch Activations, Digital Jalebi is trying to refine the interactions in a way that everything is already taken care of, for both brands and their customers who are experiencing the activation.

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Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services

The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.

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Sameer Sethi elevated to Executive Vice President, Percept Activ

Sethi joined the Percept Group in Chennai in 2006 and served as South Head – Experiential Marketing, Percept Activ.

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Fountainhead unifies digital and activations verticals to create integrated experiences

Fountainhead MKTG, the experiential marketing specialist agency of the Dentsu Aegis Network in India has unified its activations vertical in the west region with Fountainhead Digital MKTG, it’s digital marketing and creative technology vertical.

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Launch of NYX makeup managed by Vibgyor Brand Services

L’Oreal launches make up artistry brand NYX Professional Makeup in India. The brand was being retailed through Sephora stores up till now. Vibgyor Brand Services was roped in to launch its first standalone store in India at Shoppers Stop, Bandra Mumbai.

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Vibgyor executed BabyOye World Breastfeeding Week Mall Activation

World Breastfeeding Week is an annual celebration which takes place every year from 1st to 7th August in more than 120 countries. BabyOye, a venture of Mahindra Group that caters to a wide range of childcare products, celebrated World’s Breastfeeding Week across 10 cities. Vibgyor Brand Services was roped to do the mall activation for them.

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