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Latest Articles in Activation

Candid Marketing bags activation mandate for "Too Yumm" from RP- Sanjiv Goenka Group

The RP - Sanjiv Goenka Group, on Monday, announced its entry into the FMCG space with the “Too Yumm” brand of guilt-free snacks. Candid Marketing has been chosen as the brand activation partner.

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Vibgyor designs and manages booth for NYX at Beauty India Exhibition in Mumbai

Nyx recently participated in Beauty India Exhibition and collaborated with Vibgyor Brand Services to conceptualize and execute the same at Bombay Exhibition Center for three days on 27th- 28th March 2017.

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Vibgyor executes wet sampling of 1 lac Maggi Cup-a-licious soups across 5 cities

Maggi India connected with experiential marketing agency Vibgyor Brand Services for introducing its new range of single serve soups and establish these Maggi Cup-a-licious soups as unique – classic in taste but with a contemporary twist.

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Real Good Yummiez by Godrej partners Brand Street India for BTL campaign in retail outlets

Real Good Yummiez from the house of Godrej Tyson Foods, a leading player in the processed poultry segment, has commenced its BTL marketing to support its TV and digital marketing campaigns. To start with, they are presenting consumers a taste of their vast range of vegetarian and non-vegetarian ready-to-cook products readily available while they are out shopping at key retail outlets. Brand Street India, a leading integrated marketing agency from Delhi, is piloting the brand’s marketing activities across major cities.

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Vibgyor engages TG for Kérastase and Decleor with mall activation in Mumbai

Kérastase Paris and Decleor Paris connected with Vibgyor Brand Services, an experiential marketing agency specializing in brand activations and events, to reach out its target audience and offer skin and hair solutions at Oberoi Mall, Mumbai from 8- 12 February 2017.

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Showcraft manages FIFA U17 World Cup activation at the Parliament House

Showcraft was selected by the Ministry of Sports & Youth Affairs, Government of India recently to launch the promotion of FIFA U17 World Cup, being held this year in India at the Parliament House. Honourable Speaker of the House, Smt Sumitra Mahajan inaugurated the event along with the Union Minister for Sports & Youth Affairs (Independent Charge) Shri Vijay Goel, President of the All India Football Federation Shri Prafull Patel and famous footballer, Baichung Bhutia.

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MoneyGram launches campaign to celebrate harvest festival in Punjab

MoneyGram, a global provider of innovative money transfer services, announced its ‘Vaisakhi 2017’ campaign in the presence of Indian cricketer Harbhajan Singh. With the campaign, MoneyGram aims to create excitement among its customers in Punjab and bring joy to their Vaisakhi celebrations.

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Tata Hexa flaunts muscle by pulling a 42-ton passenger aircraft, Platinum Outdoor executes stunt

After a successful national launch of the HEXA, Platinum Outdoor and Tata Motors have taken the ‘Hexaitement’ to the next level by curating a special stunt. The Tata HEXA has successfully towed a Boeing 737-800 aircraft weighing 42-ton at the Delhi airstrip.

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DDB MudraMax creates 3 unique activations to promote Star Plus show ‘Dil Hai Hindustani’

Singing talent shows are not new to the devoted Indian audience but this has been restricted to Indian participants only. What happens when you take the competition to the globe? A singing reality show which has participants from across the globe, irrespective of their nationality, language and culture. The only things common between them being their love for Hindi music.

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Innovation: The fulcrum in every brand activation

A brand is no longer what the marketer introduces to the people, but what the customers tell each other. Therefore, the primary aim of the brand today is to engage its consumers in as many ways as possible. While print media may fleetingly interest the eyes, and audio-visual media may appeal to the ears, experiences work directly on the five senses and the secret ingredient behind every winning strategy is 'innovation'.

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