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Latest Articles in Activation

Tata Salt and Madison Turnt harness sun's energy for unique activation at Chhath Puja

Madison Turnt, the experiential marketing specialist unit of Madison World, has just completed ‘Har Pal Ujjawal’ campaign in Deo, Bihar, to celebrate Chhath Puja with the devotees, for its client Tata Salt.

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70EMG curates energetic brand experience for Tata Nexon, ‘Festival Of Exploration’

Nexon, the new SUV from Tata Motors, was showcased to the media in the form of a media drive in Kochi from 25th July to 29th July 2017 and was curated by 70EMG.

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Kingfisher engages travellers at Kolkata airport with The Friendship Day Challenge

On friendships day, Kingfisher conducted The Friendship Day Challenge at the Kolkata airport, by presenting travellers a challenge of a lifetime – Drop everything, abandon their planned itineraries in exchange for another plane ticket to wherever their best friends were In India and an all-expense paid reunion party hosted by the King of Good Times.

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Vibgyor manages multi-city activation for L’Oreal Pure Clay Mask

Experiential marketing agency, Vibgyor Brand Services, executed the activation of L’Oreal’s Pure Clay Mask across Delhi, Mumbai, Kolkata and Bengaluru.

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Mumbai Duty Free partners with Shah Rukh Khan for 'customer value' campaign

Mumbai Duty Free joined hands with Red Chillies to launch its unique customer value programme called “Mumbai Duty Free is NOW free”.

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Havmor Ice Cream engages customers into product innovation

Havmor Ice Cream, a pure milk ice cream brand in India, engaged with ice cream lovers to co-create new flavors appealing to the Indian palate. The brand adopted a customer-centric approach by creating a unique campaign #TheCoolestSummerJob to reach out to the consumers across cities. The campaign went live on May 2017 and successfully appointed its new Chief Tasting Officers (CTOs) at their manufacturing facility at Ahmedabad in June 2017.

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Vibgyor curates 360-degree photo station for Mother Dairy at IPL

Delhi Daredevils got Mother Dairy as right arm sponsor for the tenth Edition of Indian Premier League and the classic dairy brand collaborated with Vibgyor Brand Services, a leading experiential marketing agency, to activate the crowd.

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Vibgyor designs and manages Saffola Stall at 14th ASPA Conference

At the 14th Conference of Asian Society of Pediatric Anesthesiologists held at Grand Hyatt Mumbai on 3- 4 June 2017, Saffola decided to attract, intrigue and educate visitors with an impressively designed stall created by Vibgyor Brand Services

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OnePlus launches first of its experience zones in DLF Mall of India

OnePlus initiated its first experience hub in North India. The first such Experience Hub in North India is set up at DLF Mall of India, Noida

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Candid Marketing bags activation mandate for "Too Yumm" from RP- Sanjiv Goenka Group

The RP - Sanjiv Goenka Group, on Monday, announced its entry into the FMCG space with the “Too Yumm” brand of guilt-free snacks. Candid Marketing has been chosen as the brand activation partner.

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