All our activations enable creativity- Mathew Morgan, Marketing Director, Vans

American manufacturer of surf and skateboarding gear, Vans, has been active in the action sports industry by sponsoring skateboard, surf, snow, BMX, and motocross teams. Its twenty-year old music property The Warped Tour is among the the largest and longest running travelling rock festivals in the world. In India the brand competes with several global sports apparel and footwear giants but is carving a niche for itself as a youth culture brand with its Off The Wall campaign. Mathew Morgan, Marketing Director, Vans Apac gives us the lowdown.