Feature Articles
‘Youth Bole: Ab Meri Baari’ Conclave Deliberates On Struggles Of Youth In India
The conclave held on 8 and 9 February 2024 combined virtual sessions on 8 February and the in-person sessions on 9 February at India Habitat Centre in New Delhi
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Lights, Camera, Matrimony: Wedding Photography's Reels Renaissance
Experts say this evolution reflects the broader digital trends emphasising immediacy, interactivity and storytelling in a compact and captivating format
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Transformative Brand Activations: Experiential Insights
Everything Experiential speaks to industry veterans about their views on how brand activations materialise and leave a lasting impression, how the designs of the brand activations are aligned with the brand values and more
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AI Is An Opportunity To Avoid Past Mistakes, Says Meity's S Krishnan
S Krishnan, Secretary Meity, Government of India talks about AI, IT Act 2000, Digital India Act, internet regulation and public access to unregulated information among more
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JLF 2024: Live Events Boost Independent Music's Audience
In an exclusive interaction, Everything Experiential spoke to When Chai Met Toast, Alif (Mohammad Muneem) and Salman Elahi on how live music events have evolved over the years, on participating at JLF and more
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Mastercard’s Plans Aligned With Budget 2024-25’s Emphasis On Tourism
Gautam Aggarwal, Division President, South Asia, Mastercard shares the brand’s POV on increased opportunity for inbound travel
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Marketing Lessons On Addressing Shifting Consumer Attitudes
Leaders from Pernod Ricard, Maruti Suzuki & Haleon discuss how to bridge the gap between marketers and consumers, at a time when preferences are changing rapidly
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FNP Lauds 2024-25 Interim Budget’s Focus On Tech-development & Tourism
Vikaas Gutgutia, Founder and MD, FNP understands that this budget sets a promising path for the country’s future
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Asics-Tata Mumbai Marathon Partnership: Driving Community Engagement
Saurabh Sharma, Director - Marketing, Asics India chats with Everything Experiential about its 15-year long association with the event, its experiential endeavours at the event, and more
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Bisleri Blurring Lines Between ‘Marketing’ & ‘Experiential’
Tushar Malhotra, Head of Marketing, Bisleri, sheds light on the brand's innovative strategies, exemplified by their collaborations and initiatives
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