Advertisement

Feature Articles

Someone encashed Delhi's love for 'momos' by creating a festival around it, 35K people came

The Founder of the Delhi’s annual non-ticketed GoBuzzinga Momo Festival, Shantanu Verma, revealing the number of visitors in his previous Momo fest said, that around 35,000 people had attended the event in the year 2016 compared to 15,000 people who had visited the festival in its first edition.

Read More

Rise of food driven events in India proves there's always room for some more

While food events have been a celebrated asset for any western country, India too, is not left far behind gaining popularity for food driven events. In recent years, there has been a rage amongst food entrepreneurs to experiment with ways of delivering food to its customers both indoors and outdoors

Read More

Cover Story: The new wave of cause-driven experiential marketing

Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.

Read More

3 brands that engaged their li’l Consumers at Kidzania on Children’s Day

Brands with an aspiration to engage their young consumers on November 14, Children’s Day, embraced experiential marketing to establish a strong connect by collaborating with KidZania, a global indoor theme park.

Read More

Double amputee mountaineer Mark Inglis delivers life transformation session at EEMAGINE 2017

Mark Inglis, an adventurer and survivor, spoke at the 10th anniversary of EEMA’s annual convention EEMAGINE on 10 September 2017 about his deadly encounter with fate. His inspirational story is one of hope, determination and survival.

Read More

India's 10 event service providers who have stood the test of time

When the crowd cheers aloud for an encore, the stars pull off a great performance, and that sold-out show! The moment when all the lighters are lit to a favourite song resulting in an experience cherished a lifetime. There is a lot of effort that goes on behind making it all happen. The complete sta

Read More

The Indian experiential sports marketing framework demystified

Engaging with consumers in a more meaningful and personal manner is a key directive for most brand managers today. The exciting new developments in Indian amateur sports market are opening up one big opportunity for brand managers to engage their prized consumers through a topic that they are passio

Read More

"We started with Rs 7500 between three of us", Sabbas Joseph reveals the untold success story of Wizcraft

A torch bearer for the events industry, Sabbas Joseph, founder of Wizcraft, is among the most influential figures in Indian events and entertainment. The man behind milestone events like IIFA, Michael Jackson Live in concert, Commonwealth Games, India's 50 years of Independence celebrations and Glob

Read More

Procam's Vivek Singh retraces first 15-year leg of the Mumbai Marathon

The Mumbai Marathon has witnessed many changes in the formats, runners and sponsorships but one thing that has remained consistent in the last 14 years was title sponsor Standard Chartered. The 15th year marks a milestone for the iconic race as it bids adieu to Standard Chartered and embraces Tata G

Read More

We aim to be an accessible event space for all- Asad Lalljee, Curator, The Royal Opera House

The Royal Opera House, Mumbai, now one of the last remaining Baroque structures in the city, reopened after 23 years in October 2016. With this, the Royal Opera House, Mumbai re-established itself as a performance space of international quality, a cultural venue with a total seating capacity of 575

Read More