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5 reasons for every MICE and Wedding planner to attend IMWF 2018, the largest global congregation of its kind

Preparation is in full swing for Inventum Global, the organizers of International Mice and Wedding Forum (IMWF), as a grand global congregation of MICE and Wedding industry professionals prepares to convene at the luxurious Titanic Deluxe Golf Belek hotel on the breathtaking shores of Antalya in Tur

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The Entertainment Co. presents a distinct vibe of forest, forts and folk music at Ranthambore Festival

Imagine driving across the desert sands of Rajasthan and in the distance you hear the voice of a folk musician drifting across the dunes. The music captures your imagination, the percussive sounds of the Khartaal cast a trance-like spell and guides you towards the voice and as you move closer, you r

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Five tech innovations that have disrupted the events industry

Tech enabled solutions have created more efficient planning processes and more dynamic event experiences than ever before.

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The wedding planners behind Bollywood's most talked about weddings

Managing celebrity weddings in no ordinary task. After all, you have to impress not just the family but the fans too. Here’s a look at some of the most talked about weddings in Bollywood and the people behind it.

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A simple checklist to kickoff your events business to a running start

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business:

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A lesson in work-life balance from multi-tasking moms in the events industry

From looming deadlines to meeting professional targets at work, the working mother is a super woman who has perfected the fine art of managing it all. Keep reading to meet some fierce multitasking maestros from the events Industry.

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A universal checklist for planning an event worth remembering

Events are an amazing way to talk about your brand, connect with your target audience, get feedback from your consumers, build stronger client relationships, measure your competition. Stick with smart goals and outline the goals you are aiming for. Then make sure that you proceed in line with reachi

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Simple upgrades to your marketing tactics that can boost your event business

The key to running a successful business is keeping a pipeline full of prospects and always being as creative as you can with your ideas. Listed are a few basic steps that will help build an identity for your brand and build a strong base foundation for your business.

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How to optimize your digital presence and expand your events business

Business optimization is the key to unlocking transformational growth for your business. Planning a structure, making a business model, incorporating new age marketing strategies and putting your company on a digital platform are the few ways to map the growth and development of your company.

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The multipronged impact of student influencer programs and how to channel it

Keeping in mind that the country’s youth makes for one of the top buyers, brands have been strategically planning how to market to this age group. Brands like Red Bull have been running successful campaigns using student influencer programs to add an authentic factor to its brand identity, and the r

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