Feature Articles
IPL 2024: A Peek Into Maruti & Bisleri's Experiential Game
Everything Experiential speaks to experientially robust brands such as Maruti and Bisleri, deep diving into and understanding their perspective about the growing share of experiential marketing as part of their marketing budgets, the associations and on-ground activations that they plan to execute a
Read MoreIPL 2024: Brands Seek To Redefine Fan Experiences
Everything Experiential speaks to veterans in the events industry who shed light on brands spending on experiential marketing at the IPL 2024, working on building brand loyalty at the event through their activations, personalising consumer experiences there and more
Read MoreGlobal Film Tourism Industry Expected To Reach 110 Billion USD By 2028: Experts Weigh In
India is one of the largest film producers in the world and releases more than 1,500 movies yearly. Together, Indian television, cinema and OTT are expected to contribute 57 per cent to the Indian media industry by 2024
Read MoreRedefining Personal Touch: AI-Driven Consumer Experiences
Everything Experiential speaks to brand experts on how AI is altering traditional concepts of personal touch when it comes to consumer experiences, about brands utilising AI in creating consumer experiences to build trust and transparency and AI–driven consumer experiences impacting brand loyalty an
Read MoreCaptivating Audiences: The Rise Of Drone Show Marketing
In an exclusive chat with Everything Experiential, industry veterans draw attention to how drone shows help captivate the audience and bring brands closer to their consumers in terms of offering relevant experiences
Read MoreInvesting $1 Million In The Creative Sector Can Generate 99-111 Jobs: Sanjoy Roy
Key figures from the Indian theatre scene highlight the economic and cultural contributions of the creative sector
Read MoreBausch & Lomb's Vision For Experiential Marketing Unveiled
Sanjay Bhutani, Managing Director - India & SAARC, Bausch & Lomb highlights the significance of experiential marketing in the brand's strategy
Read MoreBrand Stories Unfold: Booth Experiences At Bharat Tex 2024
Everything Experiential spoke to brands who were present at the Bharat Tex 2024 about aligning their booth experiences with their brand identity, incorporating sensory elements such as touch and feel and more
Read MoreForging Lasting Connections: Essential Elements Of Brand Activations
Everything Experiential speaks to industry veterans about what kind of elements come together to make a brand activation successful
Read MoreA-game: The Standout Brand Activations Of India Design Week 2024
Everything Experiential lists some of the experiential attempts at the India Design Week 2024
Read More