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Article on August 30, 2017

Dsport bags broadcast rights of Mexican Pro-Wrestling series ‘Lucha Underground’

Sports TV channel Dsport launched by Discovery Communications India, has acquired exclusive broadcast rights of Mexican Pro-Wrestling series, Lucha Undergorund. DSPORT will broadcastall the three seasons of Lucha underground, 98 episodes across 3 seasons,every Friday at 8:00 pm starting September 1, 2017.

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Yusuf Merchant and Adil Khan exit Kinetic Worldwide to join DDB MudraMax

In a strategic move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax recently announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location.

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Kokuyo Camlin teams up with ‘Rally for Rivers’ to sensitize school children on depleting rivers

Stationery brand Kokuyo Camlin has joined hands with Rally For Rivers’ aimed at creating awareness among all Indians on the rapid depletion of rivers across India.

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The Indian experiential sports marketing framework demystified

Engaging with consumers in a more meaningful and personal manner is a key directive for most brand managers today. The exciting new developments in Indian amateur sports market are opening up one big opportunity for brand managers to engage their prized consumers through a topic that they are passionate about.

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