Article on February 28, 2017

India Beach Fashion Week is the perfect partner for Crocs: Deepak Chhabra, MD, Crocs

The fourth edition of India Beach Fashion Week (IBFW), Asia's premier resort-wear fashion event, will be a “Croc walk” for fashion lovers this year. A stylish and experiential destination fashion week, the event will have associate sponsor Crocs showcasing its new collection by Bollywood biggies. In an exclusive interview with EE, Deepak Chhabra discusses Crocs’ association with IBFW, their spring-summer collection and the change in the brand’s placement in the market.

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The Statesman hosts 51st edition of India’s oldest annual vintage car rally

The 51st edition of TheStatesman Vintage & Classic Car Rally was hosted in the Capital on 26 February 2017 with a large turnout of Delhi-NCR’s antique car aficionados and curious onlookers on a bright,sunny day. The annual car rally is an initiative of The Statesman, one of India’s oldest publication houses.

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Consumer loyalty rests with the content and creator- Samir Bangara, CEO, Qyuki

With an aim to become the largest online broadcasting network for youth in India by empowering creators and creating businesses with a soul, Qyuki aspires to keep at the cutting edge of discovering and backing 'what’s new'. CEO Samir Bangara shares the idea that led to Qyuki, its vision and its success with the recent event Jammin. Excerpts from his interview.

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Encompass executes launch of Gillette Venus Breeze at star studded affair at St Regis

On the 23rd of February 2017 Deepika Padukone the brand ambassador for Gillette Venus launched the new razor for body shaving known as Gillette Venus Breeze. The launch explained the qualities of the new razor and how different it is from the previous range. Along with Ms. Padukone, Neha Dhupia and Soha Ali Khan both actresses from the industry were joined with celebrity dermatologist Dr. Rashmi Shetty.

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