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Article on January 25, 2017

GroupM acquires controlling interest in MediaCom India

WPP’s GroupM, a media investment group, has announced they will be acquiring a majority stake in MediaCom India, a joint venture between GroupM India and Sam Balsara, the principal shareholder of the Madison Media group.

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DDB MudraMax creates 3 unique activations to promote Star Plus show ‘Dil Hai Hindustani’

Singing talent shows are not new to the devoted Indian audience but this has been restricted to Indian participants only. What happens when you take the competition to the globe? A singing reality show which has participants from across the globe, irrespective of their nationality, language and culture. The only things common between them being their love for Hindi music.

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Sidharth Malhotra shares his NZ journey at Tourism New Zealand event

Sidharth Malhotra, Tourism New Zealand Brand Ambassador and Steven Dixon, Regional Manager South and South East Asia, for Tourism New Zealand have unveiled a brand new video encapsulating Sidharth’s latest experiences in New Zealand. In addition to the video the pair presented a sneak peek at the 100% Pure New Zealand campaign featuring Sidharth which will be launched in India on 1st February 2017.

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Our and Bacardi’s goals were different, we parted in the most amicable way- Devraj Sanyal, EVC

A whirlwind of a ride and three years of serious troughs and valleys; seems Enchanted Valley Carnival has finally come of age. The festival started as a camp-on site weekend of EDM organized by Twisted Entertainment at Aamby Valley in 2013. Soon Universal Music bought into the idea and brought forth a legacy of expertise, sponsors, production value, the works. Bacardi signed up as title sponsor but that didn’t last long. Competing festivals mushroomed and panic alarms began sounding. Fast forward to 2016, EVC claims to have seen its best season yet last December. We speak with Devraj Sanyal, who retraces EVC’s eventful journey, then to now.

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