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Article on March 14, 2017

Maximus kicks off Ride to Mpower 2017 with 'colour ride', Aditya Birla Health partners as title sponsor

Ride to Mpower is an initiative by the Mpower Movement aimed at spreading awareness and challenging stigma experienced by people with mental health problems. The aim of the event is to #StampOutStigma associated with mental illness and urge people to speak up. Aditya Birla Health is the title sponsor of the event slated for March 26, 2017, organized by Maximus Mice and Media Solutions.

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Shetty Sisters, Dia Mirza, Mallaika Arora & Gauahar Khan to attend 'Danube' cruise wedding

The UAE based Danube Group Director Adel Sajan and former beauty queen, artist and writer- Sana Khan are set to tie the knot on a beautiful cruise in the midst of the Mediterranean Sea. With a unique theme of “Dil Dhadakne do” The bollywood styled wedding organized by Wedniksha is announced from the 6th to the 9th of April 2017.

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Five reasons to attend Kasauli Rhythm & Blues Music Festival this April

The annual fund-raiser by Genesis Foundation is all set to be held from April 14-17 this year and features Late Too Soon, Rajeev Raja Combine, Nasya, Eka, Kamakshi Khanna Collective, Neeraj Arya’s Kabir Café, Jonita Gandhi Band, as well as a Bollywood Surprise to woo the audience. Here are 5 reasons why Kasauli RnB shouldnt be missed.

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Amplification is critical else cost per contact becomes very high- Sudhip Ghose, VIP Industries

With a strong legacy behind it, VIP Industries has kept up with times with its youthful new range of products like Caprese and Skybags. Amongst the oldest homegrown offerings of the country, the brand is focused at new customer acquisition through events and experiences. Sudhip Ghose, VP Marketing at VIP Industries gets candid about the brand’s approach in an exclusive interview with EE at Pitch CMO Summit 2017.

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