Article on July 11, 2017

Broadway is a viable option for entertainment in India- Mazhar Nadiadwala, MD, Dome

Childhood fairy tales have a penchant for evoking nostalgia when we think of them, and no matter how old we grow, they will always linger in our memories. And when Disney brought its timeless tale ‘Beauty and the Beast’ to India for the first time ever, we proved that our love for song and dance transcends beyond Bollywood and extends to Broadway.

Read More

FedEx partners with IIFA New York as official logistics service provider

FedEx Express, a subsidiary of FedEx Corp. and the world’s largest express transportation company, has announced its association with the 18th edition of the International Indian Film Academy (IIFA) Awards in New York as the official logistics service provider.

Read More

Hotstar employs subliminal messaging to promote sitcom Sarabhai vs Sarabhai

Sarabhai vs Sarabhai Take 2 is using tea as a vehicle for promotion. And their partner in crime is CupShup, an Indian advertising company that uses paper teacups to channelize discussions with a considerable exposure time of 5-7 minutes.

Read More

Vans promotes Go Skateboarding Day 2017 with 50 events in 10 Asian countries

Every year on June 21st skateboarders around the world celebrate their love for skateboarding and show their individual creativity and self-expression, by taking the day off and going out to skate their favorite local spots. Action sports footwear, apparel and accessories brand, Vans, supported over 50 such events in Asia.

Read More