Article on August 10, 2017

Mahindra's 'Proud Fathers For Daughters' initiative to go global

Project Nanhi Kali, which has supported over 3,00,000 underprivileged girl children, kick-started its 4th season of ‘Proud Fathers for Daughters’ with the announcement of going global in the coming season.

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Vibgyor manages multi-city activation for L’Oreal Pure Clay Mask

Experiential marketing agency, Vibgyor Brand Services, executed the activation of L’Oreal’s Pure Clay Mask across Delhi, Mumbai, Kolkata and Bengaluru.

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DHL signs up as title sponsor for drone racing event, fueled by Mountain Dew

Logistics provider DHL has signed on as the latest title sponsor for a new drone racing series “DHL Champions Series, Fueled by Mountain Dew”. This racing championship is organized by DR1 Racing, the premiere drone racing organization that brings together top pilots and racing teams to compete at exhilarating locations throughout the world. This October and November, the races will be broadcast and streamed online by Eurosport, Fox Sports Asia and Twitch.TV, potentially reaching more than 300 million homes around the world.

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Saudi Arabia's tourism revenue records 200% growth in little over decade

Today the business volume of tourism equals or even surpasses that of oil exports, ‎food products or automobiles. According to UN World Tourism Organization (UNWTO), tourism contributes 10% of the world’s GDP and is one of the major players in ‎international commerce. Saudi Arabia, having recorded a significant increase in the contribution of national tourism to GDP as one of the high growth non-oil economic sectors, is a case in point, recording close to 200% growth in 12 years.

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