Article on January 09, 2017

I will always prioritize experiential before television- Jerome Saigot, VP, Datsun

A relatively new kid on the block, Nissan’s Datsun is aggressively trying to spread its wings in India. Competing within the budget category is not an easy task for any new entrant in the country but Jerome Saigot, Vice President - Datsun, Nissan Motor India is optimistic that by blending affordability with good looks and a strong experiential game plan the brand is poised for success.

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Riyaaz Amlani launches 16th outlet of Social at Versova Mumbai

Social threw itself a new home with a sundown party hosted by Riyaaz Amlani. The space in Versova is a sprawling three story outlet, complete with a garden terrace to kick back and gaze out into the sky.

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Maruti Suzuki 'National Autocross Championship' engages 300 auto enthusiasts

Maruti Suzuki Indian National Autocross Championship kicked off on 6 January 2017 in Gurgaon at Leisure Valley Ground, Gurgaon. The three-day motorsport event from January 6-8 witnessed an action packed experience for over 300 auto enthusiasts.

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ESP Properties predicts top trends in Sports and Entertainment Marketing in 2017

Bringing out the 10 trends in sports and entertainment for 2017, ESP Properties, a specialist business unit of GroupM predicts the following trends in the new year...

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