Article on December 07, 2017

Touchwood Entertainment becomes India's first event company to enlist in National Stock Exchange

Delhi based event management agency Touchwood Entertainment has achieved milestone status following a public issue of 10,53,000 shares, becoming the first event agency in India to be listed in the National Stock Exchange.

Read More

Jossbox employs 'heat mapping' to measure Mango's in-store customer engagement

Boutique digital agency Jossbox is now marking its foray into retail technology solutions. Called ‘Specto Footfall Counters’, the IoT technology measures retail footfall traffic and provides heat mapping solutions that enable brands to better understand both instore traffic and customer engagement.

Read More

India is a great sporting nation and every sport has its own market- Elena Norman, CEO, Hockey India

Ahead of the finalization of Pakistan playing at the Men’s Hockey World Cup in India next year, Hockey India CEO, Elena Norman, opened up about marketing strategies, support from the State Government of Orissa, and spectators expected at Men’s Hockey World Cup next year. Excerpts:

Read More