Article on May 04, 2017

LXL Ideas, formerly Edumedia, bags two awards at 64th National Film Awards

Previously known as Edumedia, LXL Ideas is an organisation focused on imparting life lessons to students, parents and educators. Two of its films – The Waterfall and Little Magician - have been recognized at the annual 64th National Film Awards. The Little Magician and The Waterfall have been awarded the ‘Best Film on Family Values’ and ‘Best Educational Film’ respectively. LXL Ideas has already won four national awards in the past for its short films.

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'Toasty' launch of UberEATS in Mumbai by Toast Events

Starting yesterday, UberEATS, an on-demand food delivery app that helps bring food to the consumers in a convenient and reliable manner started delivering in Mumbai. Partnering with over 200 restaurants in Mumbai, UberEATS will allow Mumbaikars to order their favorite food at the tap of a button. The launch of UberEATS took place on 2 May 2017 at Mehboob Studio in Bandra and was executed by Toast Events.

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Zenith strengthens organisational structure with three senior-level hires

Zenith, part of Publicis Media India, has strengthened its organisational structure and announced three senior-level hires. Atul Sharma, Love Guglani and Swati Jha.

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Event partnerships are strictly performance driven for us: Sunita Bangard, President- Marketing, Idea

A brand that strives to create life-changing moments, Idea Cellular considers experiential marketing at the core of its DNA. Excerpts of our conversation with its strong and vibrant president of marketing, Sunita Bangard, reveals why.

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