Article on November 02, 2017

How to build an event IP from an idea to a brand

I still have clear memory of the adrenaline from when Michael Jackson came to India in 1996. It had taken a lot of convincing at home to get my parents to buy me a train ticket from Nagpur to Mumbai to witness one of the most historic events India ever hosted. After experiencing MJ live, there were only so many career choices that my 17-year-old mind allowed me. Little did I know that one day, Viraf Sarkari and Sabbas Joseph would accept me into the blue blooded institution that produced that very MJ show.

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Fabindia partners Twinkle Khanna’s stage play ‘Salaam Noni Appa’

Fabindia has announced its association with ‘Salaam Noni Appa’, a play adapted from a short story from Twinkle Khanna's new bestseller titled ‘The Legend of Lakshmi Prasad’. The celebrity writer’s book has already won the author the title of India Today Woman Writer of the year 2017.

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Lucknow host city of 4th edition of hindi literature festival 'Dainik Jagran Samvadi'

The fourth edition of Dainik Jagran Samvadi, a three-day festival celebrating the power of expression, will be held in Lucknow’s Bhartendu Natya Academy from 3-5 November 2017. The festival which is spread across three days will have 75 intriguing speakers participating through 30 deep diving sessions.

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17th Indian Television Academy Awards garners over 1 cr votes

The votes for 17th Indian Television Academy (ITA) Awards have been cast, and record-breaking numbers have been revealed. 1 crore votes cast across categories have broken all previous records, not just in terms of the sheer number, but also the time spent by voters on the official voting website - The average session duration on the website clocks 4 minutes 15 seconds, making it higher than the internet average of 3 minutes 43 seconds.

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