Article on March 01, 2017

After Brandy, Sula Vineyards enters the world of whisky with 'Eclipse'

Having successfully ventured into premium grape brandies with JANUS and J in 2016 and having won a Bronze medal for JANUS at the renowned ‘International Spirits Challenge 2016’, Sula Vineyards, India’s leading wine producer, takes a step further into the world of spirits as they launch their first whisky – Eclipse.

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DLF Cybercity to host 9th edition of corporate running race Urban Stampede, expects 1000 runners

DLF Cybercity is hosting the 9th Edition of Urban Stampede 2017 on 5th March 2017 at DLF Cybercity Gurugram. Urban Stampede is a multi-city corporate running race started in 2005 organized by Runners for Life.

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Percept brings back Bollyboom after 4 years and this time it just might work!

Bollyboom, the Bollywood electro-music festival by Percept is gearing up for its second edition, after its launch in 2013, with the 'Bollyboom Dance Music Holi Party'. A 7-hour non-stop celebration of India’s much loved festival of color with Nucleya, Dj Chetas, Dj Aman Nagpal and Dj Shireen on 13th March 2017, Tulip Star, Juhu. The event is sponsored by Kingfisher and McCain.

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Craft beer has a unique style and taste, which can only be enjoyed if poured right: Anuj Kushwah, Witlinger Beer

Craft Beer Brand Witlinger has launched its ‘Now Rolling’ initiative which is the first of its kind concept in India. Driven on enhancing consumer knowledge and generating awareness on beer drinking habits to create an authentic experience of crafted beers, the campaign aims to target beer lovers with an interesting awareness drive around the craft beer experience. In an exclusive interview with EE, Anuj Kushwah talks about Witlinger’s ‘Now Rolling’ campaign, the unique ‘Wit-parties’ and the placement of the brand in the Indian market. Excerpts from his interview.

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