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Latest Articles in tech innovation

Eros ties up with Qube VR to promote Chaar Sahibzaade using virtual reality

As Eros International and Baweja Movies Pvt Ltd’s 3D animated movie, Chaar Sahibzaade – Rise of Banda Singh Bahadur enters into the last leg of its promotions,in a bid to attract more younger audiences, the makers have organized virtual reality installations.

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Ample elbowroom for event startups: The case of Gigstart & Eventjini

As per a study conducted by Everything Experiential the size of the experiential marketing industry in India is pegged at a whopping 6250 Cr. The report also indicates that spend in 2016 towards on-ground engagement is an estimated 13.6% of the total ad spend, compared to 11.9% towards digital. Besides being a testimony that marketers are increasingly turning their attention to delivering experiences from an erstwhile mass media approach, the numbers also urge one to stop and take notice of the overall thriving environment of the event and experiential marketing industry at the moment.

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eBay India to host live gaming event ‘Dhanbola’

eBay India will celebrate Diwali by hosting a live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola will be live on Tuesday, October 25th, 2016 from 4:00-5:00 pm on eBay India Facebook page.

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KFC launches image recognition enabled 'Bucket of Hope'

To strengthen its commitment towards fighting hunger through its add HOPE initiative, KFC India has announced that it will be contributing upto INR 5 from the sale of every bucket, through the month of October. The contributions will be made from sales across its 300+ stores and online ordering. To build greater awareness and engagement, the KFC buckets have been rebranded as “addHOPE” buckets, enabled with Image recognition and available in stores beginning 10th October.

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Volkswagen Beetle sponsors Exhibit's 2nd Tech Fashion Tour

Director, Producer & Actress Divya Khosla Kumar launched the second season of Volkswagen Beetle’s Tech Fashion Tour, organized by Exhibit Technologies on 7th September, 2016.

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Axis Bank’s augmented reality feature ‘Near Me’

Axis Bank, India’s third largest private sector bank announced the roll out of Augmented Reality (AR) feature on its Mobile App. The feature enables users of the Axis mobile app to conveniently locate and navigate to the nearest Axis Bank ATMs, Branches, preapproved residential properties and many more, on a real-time basis.

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Vibgyor Band Services conceptualized, organized, planned and executed the Huawei’s launch of its latest Flagship P9 in India.

The new Huawei Flagship device sets a new Standard in Smartphone Photography with Leica combining innovation with exceptional design and reinventing the experience of smartphone photography. Huawei Smartphones, the world’s 3rd largest smartphone manufacturer today announced the launch of its much anticipated Huawei P9 at an exclusive event in Delhi. The entire event was conceptualized, organized, planned and executed by Vibgyor Brand Services. Created in collaboration with Leica Camera AG, the globally renowned manufacturer of cameras and sport optics products, the P9 is the first smartphone co-engineered by the companies that has a dual-lens camera, setting new benchmarks in smartphone photography.

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