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Latest Articles in tech innovation

Qoruz Partners With Konnect Insights to Provide Integrated Influencer Marketing Technology

The partnership allows Konnect Insights to provide one-login influencer marketing solutions for brands of Qoruz added to Social Data Analytics solutions.

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Nissan, Float and The Marketing Arm bring new meaning to college football tailgating

Nissan partnered with The Marketing Arm and Float Hybrid to embed interactive technology into their tailgate experience.

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Fujitsu announces structural reforms to scale up profit margins

As part of the reform the IT giant will be closing its European headquarters in Augsburg as it looks to cut costs and focus operations in Japan.

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This new app is empowering students with real world experience

The app provides an alternative to traditional internships that not only provides financial freedom but in a way provides an avenue for students to understand financial prudence giving them an early start to making money.

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Dentsu Digital, Havells launch world’s first digital LED Ramlila

The world’s first Digital LED Ramlila is a 10-part video series that makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling, to recreate and retain a classic for a new age digital audience.

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WPP India’s ‘Date with Data’ summit highlights the impact and influence of data

Speakers and participants from companies such as Vodafone, ITC, Pepperfry, Hindustan Unilever, Ford India, Google, InMobi and Nykaa were amongst those that delivered key presentations and business insights.

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Phygital disruption through technology innovation: Harshavardhan Chauhan, Central Marketing Head, DLF Shopping Malls

Technology gives the brand a chance to better the consumer experience by giving them tools they can benefit from writes Harshavardhan Chauhan of DLF Shopping Malls

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TAAI launches online platform ‘TAAI Connect’

TAAI Connect supports its member agencies to encounter the fast evolving and challenging market scenario.

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