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Latest Articles in tech innovation

Himalayan sparkling mineral water launches innovative bottles with the sound of Himalayas

Himalayan Sparkling, a mineral sparkling water from the house of Tata, introduces a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle.

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Tonic Worldwide introduces limited edition ‘Talking Box’ for Nutralite

In today's growing age of digitisation, brands are increasingly working with and engaging influencers and key opinion leaders, to spread their message, especially in the health and food category. Nutralite, has introduced a unique ‘Talking Box’ for its consumers, called the ‘Bring out the Twist box’. The unique packs have created intrigue and delight amongst our audiences and also enabled them to use Nutralite as an ingredient in their recipes to bring #KhaneMeinTwist.

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Fountainhead MKTG launches experiential technology innovation centre 'The Texperiential Labs'

Fountainhead Digital MKTG, the Digital and Experiential Innovation division of Fountainhead MKTG, a Dentsu Aegis Network agency, has launched 'The Texperiential Labs' - a technology first experiential focussed innovation centre.

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Iskcon Chowpatty Flower Festival to be telecast live in 360 virtual reality

Kalpnik Technologies, a start-up leveraging VR and AR technology, today launched the world’s first Virtual Reality App– VR Devotee App, specifically targeted towards delivering immersive and interactive religious and spiritual experiences. The first ever such live streaming of a religious event will now happen with the ISKCON Chowpatty flower festival to be held on January 27, 2018 in Mumbai.

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Biggest trends in event technology in 2018

Physical experiences are growing in importance, as it is increasingly difficult to stand out in the world of digital. Events offer companies a chance to control their message with a high impact, meaningful experience that connects with people on a deeper emotional level. Coming out of a high tech CES, the question of what trends will influence event technology in 2018 is certainly a hot topic.

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Cinepolis launches wireless virtual reality lounge in Pune

Cinepolis cinema, in a move to bring immersive and interactive virtual reality (VR) content to movie-goers, installs India’s first state-of-the-art wireless VR Gaming Zone at Cinépolis Seasons Mall, Pune.

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California based Float Hybrid creates interactive experience for LA Clippers fans

Endless runner games like Temple Run have permeated popular culture, and now they hit the big screen with the LA Clippers “Fast Break Challenge”. The game, created in partnership between the Clippers and Float Hybrid, uses skeletal tracking to allow fans to become the runner in a first-person game experience.

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SoCheers wins digital mandate for Sunburn Festival 2017

SoCheers Infotech has won the digital creative duties for Sunburn 2017– a music festival organised by Percept Live to be held between December 28 – 31, 2017 in Lavale, Pune.

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5 ways to marry technology to your wedding

With the evolution of time, party enthusiasts have not only heightened experimentation with venues and decorations but also with the use of technologies. Below are five great ways of engaging wedding attendees at your event with the use of technology.

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Jossbox employs 'heat mapping' to measure Mango's in-store customer engagement

Boutique digital agency Jossbox is now marking its foray into retail technology solutions. Called ‘Specto Footfall Counters’, the IoT technology measures retail footfall traffic and provides heat mapping solutions that enable brands to better understand both instore traffic and customer engagement.

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