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Latest Articles in tech innovation

Mondelez partners Amazon to launch 'gifting' driven virtual chocolate and sweet store

With the vision of being easily available, wherever consumers shop, Mondelez India, a part of Mondelēz International, a leading global snacking powerhouse, has announced the strategic partnership with India’s largest online marketplace, Amazon.in, to set up India’s first virtual Chocolate and Sweet Store.

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Legrand inaugurates Innoval its first experiential centre in the country

Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Mumbai on 18 July 2017. The experiential facility allows for product showcase under one roof for all trade partners paving a new way for B2B business.

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DDB Mudra infuses Forevermark's annual forum with multiple tech innovations

For the brand’s Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMax to dazzle their visitors with a seamless use of technology in the various sections of the event.

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Our aim is to design experiences around people, not around devices- Hitesh Kumar, Splat Studio

Want to view the world from a different lens? Why experience things as a casual viewer when you can be an engaged participant in the experience? Interactive machinery, play of light, 3D illusions and visual effects can change your perception of ‘perspective’ through the precision of technology. If that is what you’re looking for then Splat Studios is where you want to head. Having worked with the likes of P&G, Volvo, Pepsi and Samsung, Hitesh Kumar, Managing Director, Splat Studio explains how he harnesses the power of imagination.

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UC News partners Balaji Motion Pictures to promote movie ‘Half Girlfriend’

UC News, part of Alibaba Mobile Business Group, has tied up with Balaji Motion Pictures to promote the much awaited romantic musical - Half Girlfriend. Users of UC News got the first and exclusive peek into the movie’s new song ‘Lost Without You’. UC News also launched a special section of unseen footage from the movie along with video bytes from the lead cast.

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Bike rental start-up Wheelstreet expands into tours and travels on its platform

Bike Rental Aggregator Wheelstreet which recently expanded operations across 26 cities nationally, is set to diversify its operations further with the launch of its Travel & Tours vertical. Wheelstreet has announced 150+ tour itineraries which can be booked alongside hiring a bike.

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Bira 91 to sponsor Hackathon in NYC, will exhibit cloud-connected kegs

Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.

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'Toasty' launch of UberEATS in Mumbai by Toast Events

Starting yesterday, UberEATS, an on-demand food delivery app that helps bring food to the consumers in a convenient and reliable manner started delivering in Mumbai. Partnering with over 200 restaurants in Mumbai, UberEATS will allow Mumbaikars to order their favorite food at the tap of a button. The launch of UberEATS took place on 2 May 2017 at Mehboob Studio in Bandra and was executed by Toast Events.

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Zenith uses Google search as tool for sampling new range of Maggi

The Google search results page for “Meri Maggi” was transformed into an innovative branding medium - one that registers live votes from consumers ahead of product launch. Zenith, part of Publicis Media India conceived this campaign for Maggi and brought it alive in a unique creative association with Google.

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KFC and Blink Digital launch mealbox that contains a miniature version of you!

Have you ever walked into a quick service restaurant and felt bored at the same monotonous experience? Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie) and gives you a miniature version of you!

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