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Latest Articles in tech innovation

Consumer loyalty rests with the content and creator- Samir Bangara, CEO, Qyuki

With an aim to become the largest online broadcasting network for youth in India by empowering creators and creating businesses with a soul, Qyuki aspires to keep at the cutting edge of discovering and backing 'what’s new'. CEO Samir Bangara shares the idea that led to Qyuki, its vision and its success with the recent event Jammin. Excerpts from his interview.

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KFC India rewards attention deficit consumers for not ‘zoning out’

Ever wanted to be a Jedi and move things with your mind? KFC India has just introduced the ‘Tele-connect to Nashville”- an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

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Uber to launch on-demand food delivery app UberEATS in India

Uber has got something delicious coming our way - a standalone app that makes getting great food as easy as pushing a button. It’s their new food delivery service, it’s called UberEATS and it’s coming to India very soon!

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Big FM airs live interactive radio at bus shelters in Delhi

Running a first-of-its-kind interactive live radio program exclusively on JCDecaux Bus Shelters, Big FM wants to promote its brand in a very innovative manner. In this contemporary era of new songs and remixes with pulsating rhythm, this campaign pays a tribute to the Golden era of Music and love Songs. The campaign – “Suntey Hi Pyar Ho Jaye” aims at establishing a refreshing connection with the listeners.

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Sony Pictures joins hands with One Digital talent Raftaar to promote 'Passengers'

Film studio Sony Pictures Entertainment (SPE), India and SonyLIV, the premium Video on Demand (VOD) service by sister concern- Sony Pictures Networks, have teamed up with rapper Raftaar of One Digital Entertainment, a digital content network, for SPE’s next release – Passesngers.

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Sunburn partners uFirst app to offer premium festival experience and early bird benefits

On its 10th anniversary, electronic music festival Sunburn has entered a strategic partnership with mobile app uFirst offering users an early bird 50% discount at the festival and a premium experience via the VVIP uFirst Lounge.

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Yes Bank partners with Ola to set up mobile ATMs in 10 cities

Yes Bank, India’s fifth largest private sector Bank, has partnered with Ola, a mobile app for transportation, to set up Mobile ATMs and enable convenient cash withdrawals for citizens by swiping their Debit Cards (from any bank).

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SRK promotes latest movie through live video conferencing with movie goers

UFO digital cinema, Excel Entertainment and Red Chillies Entertainment and are set to bring in the trailer of Raees to the theatres in your city. A revolutionary concept which reaches out to larger audiences and celebrates the movie experience.

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Ola partners Apple Music to bring music to customers on-the-go

Ola Play, the world’s first connected car platform for ride sharing, will offer on-the-go access to Apple Music, a single, intuitive app that combines the best ways to enjoy music- all in one place.

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Uber partners WedMeGood to bring UberWEDDINGS to 12 Indian cities

Uber has partnered with wedding planning website WedMeGood and announced a convenient, hassle-free and cashless mobility solution – UberWEDDINGS, for all wedding related travel needs. Available in 12 cities across India, uberWEDDINGS will be live till February 2017.

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