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Latest Articles in tech innovation

Big FM airs live interactive radio at bus shelters in Delhi

Running a first-of-its-kind interactive live radio program exclusively on JCDecaux Bus Shelters, Big FM wants to promote its brand in a very innovative manner. In this contemporary era of new songs and remixes with pulsating rhythm, this campaign pays a tribute to the Golden era of Music and love Songs. The campaign – “Suntey Hi Pyar Ho Jaye” aims at establishing a refreshing connection with the listeners.

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Sony Pictures joins hands with One Digital talent Raftaar to promote 'Passengers'

Film studio Sony Pictures Entertainment (SPE), India and SonyLIV, the premium Video on Demand (VOD) service by sister concern- Sony Pictures Networks, have teamed up with rapper Raftaar of One Digital Entertainment, a digital content network, for SPE’s next release – Passesngers.

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Sunburn partners uFirst app to offer premium festival experience and early bird benefits

On its 10th anniversary, electronic music festival Sunburn has entered a strategic partnership with mobile app uFirst offering users an early bird 50% discount at the festival and a premium experience via the VVIP uFirst Lounge.

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Yes Bank partners with Ola to set up mobile ATMs in 10 cities

Yes Bank, India’s fifth largest private sector Bank, has partnered with Ola, a mobile app for transportation, to set up Mobile ATMs and enable convenient cash withdrawals for citizens by swiping their Debit Cards (from any bank).

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SRK promotes latest movie through live video conferencing with movie goers

UFO digital cinema, Excel Entertainment and Red Chillies Entertainment and are set to bring in the trailer of Raees to the theatres in your city. A revolutionary concept which reaches out to larger audiences and celebrates the movie experience.

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Ola partners Apple Music to bring music to customers on-the-go

Ola Play, the world’s first connected car platform for ride sharing, will offer on-the-go access to Apple Music, a single, intuitive app that combines the best ways to enjoy music- all in one place.

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Uber partners WedMeGood to bring UberWEDDINGS to 12 Indian cities

Uber has partnered with wedding planning website WedMeGood and announced a convenient, hassle-free and cashless mobility solution – UberWEDDINGS, for all wedding related travel needs. Available in 12 cities across India, uberWEDDINGS will be live till February 2017.

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Eros ties up with Qube VR to promote Chaar Sahibzaade using virtual reality

As Eros International and Baweja Movies Pvt Ltd’s 3D animated movie, Chaar Sahibzaade – Rise of Banda Singh Bahadur enters into the last leg of its promotions,in a bid to attract more younger audiences, the makers have organized virtual reality installations.

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Ample elbowroom for event startups: The case of Gigstart & Eventjini

As per a study conducted by Everything Experiential the size of the experiential marketing industry in India is pegged at a whopping 6250 Cr. The report also indicates that spend in 2016 towards on-ground engagement is an estimated 13.6% of the total ad spend, compared to 11.9% towards digital. Besides being a testimony that marketers are increasingly turning their attention to delivering experiences from an erstwhile mass media approach, the numbers also urge one to stop and take notice of the overall thriving environment of the event and experiential marketing industry at the moment.

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eBay India to host live gaming event ‘Dhanbola’

eBay India will celebrate Diwali by hosting a live gaming event for its consumers called Dhanbola (online tambola). Hosted by stand-up comedian Zakir Khan, Dhanbola will be live on Tuesday, October 25th, 2016 from 4:00-5:00 pm on eBay India Facebook page.

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