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Latest Articles in tech innovation

Our aim is to design experiences around people, not around devices- Hitesh Kumar, Splat Studios

Want to view the world from a different lens? Why experience things as a casual viewer when you can be an engaged participant in the experience? Interactive machinery, play of light, 3D illusions and visual effects can change your perception of ‘perspective’ through the precision of technology. If that is what you’re looking for then Splat Studios is where you want to head. Having worked with the likes of P&G, Volvo, Pepsi and Samsung, Hitesh Kumar, Managing Director, Splat Studios explains how he harnesses the power of imagination.

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UC News partners Balaji Motion Pictures to promote movie ‘Half Girlfriend’

UC News, part of Alibaba Mobile Business Group, has tied up with Balaji Motion Pictures to promote the much awaited romantic musical - Half Girlfriend. Users of UC News got the first and exclusive peek into the movie’s new song ‘Lost Without You’. UC News also launched a special section of unseen footage from the movie along with video bytes from the lead cast.

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Bike rental start-up Wheelstreet expands into tours and travels on its platform

Bike Rental Aggregator Wheelstreet which recently expanded operations across 26 cities nationally, is set to diversify its operations further with the launch of its Travel & Tours vertical. Wheelstreet has announced 150+ tour itineraries which can be booked alongside hiring a bike.

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Bira 91 to sponsor Hackathon in NYC, will exhibit cloud-connected kegs

Craft beer brand Bira 91 has announced its sponsorship of TechCrunch Disrupt’s upcoming Hackathon scheduled for May 13 and 14, 2017 at Pier 36, New York. Hackathon weekend precedes the Disrupt Conference where developers and engineers descend from all over the world to take part in a 24-hour hacking endurance test.

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'Toasty' launch of UberEATS in Mumbai by Toast Events

Starting yesterday, UberEATS, an on-demand food delivery app that helps bring food to the consumers in a convenient and reliable manner started delivering in Mumbai. Partnering with over 200 restaurants in Mumbai, UberEATS will allow Mumbaikars to order their favorite food at the tap of a button. The launch of UberEATS took place on 2 May 2017 at Mehboob Studio in Bandra and was executed by Toast Events.

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Zenith uses Google search as tool for sampling new range of Maggi

The Google search results page for “Meri Maggi” was transformed into an innovative branding medium - one that registers live votes from consumers ahead of product launch. Zenith, part of Publicis Media India conceived this campaign for Maggi and brought it alive in a unique creative association with Google.

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KFC and Blink Digital launch mealbox that contains a miniature version of you!

Have you ever walked into a quick service restaurant and felt bored at the same monotonous experience? Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie) and gives you a miniature version of you!

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Consumer loyalty rests with the content and creator- Samir Bangara, CEO, Qyuki

With an aim to become the largest online broadcasting network for youth in India by empowering creators and creating businesses with a soul, Qyuki aspires to keep at the cutting edge of discovering and backing 'what’s new'. CEO Samir Bangara shares the idea that led to Qyuki, its vision and its success with the recent event Jammin. Excerpts from his interview.

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KFC India rewards attention deficit consumers for not ‘zoning out’

Ever wanted to be a Jedi and move things with your mind? KFC India has just introduced the ‘Tele-connect to Nashville”- an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

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Uber to launch on-demand food delivery app UberEATS in India

Uber has got something delicious coming our way - a standalone app that makes getting great food as easy as pushing a button. It’s their new food delivery service, it’s called UberEATS and it’s coming to India very soon!

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