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Latest Articles in protalk

Experiential marketing paired with tech innovation strengthens brand preference- Raghuvesh Sarup, CMO, Ola

Known for creating a brand presence through localization, Ola is spreading its wings in different parts of the country whilst thinking locally to innovate and solve ground level issues. With Uber and TaxiForSure fighting in the same league, Ola is tapping a billion Indians by creating mobility for the travelers and entrepreneurial opportunities for their driver-partners. Excerpts from a conversation with Raghuvesh Sarup, Head of Categories & CMO, Ola.

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I'm very excited about my debut with Supersonic: Saugato Bhaumik

Live Viacom18's popular music festival Supersonic is moving camp from Goa to Pune this year and slated for 10- 12 February 2017. While this will be its first edition in Pune, 2017 marks few other 'firsts' for the festival. Similar to other music festivals in the league the property this year will be going from a quintessential EDM festival to one thats multi-genre, trying to establish a pervasive appeal. Interestingly also, the festival's main man Saugato Bhaumik marks his debut as the curator of the festival. In an exclusive chat he shares some spoilers to what he's planned for us this weekend at Pune.

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Our strategy is to collaborate with like minded companies- Ishaan Puri, White Rhino Brewing Co

The founder and director of Indian craft beer White Rhino Brewing Co, Ishaan Puri, has long had a passion for brewing. After conceiving the idea for White Rhino he realised that to make great beer he needed to learn about the brewing process himself. He interacted intensively with breweries across the world before building White Rhino brewery followed by a fully equipped packaging facility. Now available across exclusive outlets in the capital, White Rhino is set to mark its footprint in Goa, Chandigarh, Mumbai, Pune and Bengaluru during the course of 2017. We chat with the young brewer to know more about his 'craft'.

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Our and Bacardi’s goals were different, we parted in the most amicable way- Devraj Sanyal, EVC

A whirlwind of a ride and three years of serious troughs and valleys; seems Enchanted Valley Carnival has finally come of age. The festival started as a camp-on site weekend of EDM organized by Twisted Entertainment at Aamby Valley in 2013. Soon Universal Music bought into the idea and brought forth a legacy of expertise, sponsors, production value, the works. Bacardi signed up as title sponsor but that didn’t last long. Competing festivals mushroomed and panic alarms began sounding. Fast forward to 2016, EVC claims to have seen its best season yet last December. We speak with Devraj Sanyal, who retraces EVC’s eventful journey, then to now.

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I will always prioritize experiential before television- Jerome Saigot, VP, Datsun

A relatively new kid on the block, Nissan’s Datsun is aggressively trying to spread its wings in India. Competing within the budget category is not an easy task for any new entrant in the country but Jerome Saigot, Vice President - Datsun, Nissan Motor India is optimistic that by blending affordability with good looks and a strong experiential game plan the brand is poised for success.

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The festival will present great value to smaller cities and locals- Chandni Dhall, Partner, Eat Play Love

Eat Play Love, a food, arts and music festival by Percept, kicked off its multicity-city tour with the first edition in Mumbai last weekend. The 2-day festival, that saw participation from more than 100 exhibitors, featured a live barbeque, a food truck zone, a home chef zone, hot air ballooning, bungee jumping, an art exhibit, flea market, comedy acts, gaming zone, open theatre, yoga seminars, fashion shows, panel discussions, book reading sessions, karaoke open house and lots of music. As the festival packs up to move to Hyderabad, Kolkata, Pune and Nagpur, Chandni Dhall, Partner, EPL, reveals what else is in store.

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It's the people who make the difference affirms Siddharth Ganeriwala of award-winning agency Aura

South India’s premier agency Aura Integrated Solutions has been in existence for close to 15 years and today caters to clients across India and beyond. An ideal case of great results from humble beginnings, the company began with a string of launches for various MNCs back in 2002 and before long it was organizing employee engagement days, family days and such like. Then to now, their portfolio of clients has grown to include many of the Fortune 100 companies. Recently Aura bagged 6 metals across categories at the prestigious EEMAX Global Awards, an industry initiative that recognizes event management expertise. In conversation with founder and CEO Siddharth Ganeriwala we talk about this special honor as we recap an eventful decade and a half long run.

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Sometimes I feel like a slave trader: Bob Hayton, Auctioneer for IHL, PKL, PBL, PWL players

“For the purposes of today, no matter what your religion, I am God,” says international auctioneer Bob Hayton as he kicks off the player auctions for Pro Wrestling League. Twice for Hockey India League, thrice for Premier Badminton league and two times for Pro Kabaddi League, auctioneer Bob Hayton has the prowess to sell everything from fine arts to ferrets to people. He travelled from UK to New Delhi on a whim in 2010 and never found a reason to leave. In a candid chat with EE he talks about living life in the fast lane.

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15 questions with 'funny man' Cyrus Broacha

The man behind revolutionizing stand-up comedy in India, the original prankster, ‘the Bakra man’- Cyrus Broacha, has dabbled in television anchoring, theatre, comedy, writing, but his appetite for hosting live events is forever increasing and insatiable. For an event emcee ‘delivery’ is key. Some work hard for years to perfect the art, for some it comes naturally. And if there is someone who we can vouch for, it is definitely Cyrus. See how he scores on ‘spontaneity’ in our rapid fire round of 15 questions…

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9 experiential ways to enliven your workplace and surge productivity

Organizational change has become a major phenomena to understand and increase organizational productivity along with employee productivity and retention. Here are 9 crazy commandments that will bring positive energy into your corporate premises and separate yourself from being an ordinary organization to an innovative one.

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