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No matter what a festival looks like how it feels is far more important- Nikhil Chinapa

Among the earliest crop of VJs in India that shot to instant fame in the 90’s with the popular show MTV Select, Nikhil Chinapa is a one-man-band that plays many tunes. The Vj turned Dj turned festival curator shaped India’s iconic music festival Sunburn back in 2007 and was instrumental in bringing knockout DJs like Swedish House Mafia, Tiesto and Hardwell to India. The 42 year old is currently curating Supersonic along with wife DJ Pearl and claims to be “blowing with the wind”. Ahead we snatch a few moments with him for an exclusive and very candid chat.

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Event partnerships are strictly performance driven for us: Sunita Bangard, President- Marketing, Idea

A brand that strives to create life-changing moments, Idea Cellular considers experiential marketing at the core of its DNA. Excerpts of our conversation with its strong and vibrant president of marketing, Sunita Bangard, reveals why.

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Antalya is more secure than any city in Europe- Bunyat Ozpak, Managing Partner, Inventum Mice

A press conference convened at Le Meridian New Delhi on 25 April 2017 to announce the schedule of the upcoming Event and Entertainment Management Association (EEMA) Global Leadership Retreat to Antalya, Turkey. This initiative is aimed at boosting the outbound travel from India to Antalya by ensuring more weddings, MICE and corporate events are organized in the beautiful coastal city.

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We are working on a reality show to appeal to larger audiences- Pranav Bagai, Poker Sports League

From e-sports leagues to wrestling leagues, innovative format leagues have been launched in the past. Adding to this bouquet is the Poker Sports League. With 1 million registered users on adda52.com and approximately 100 million poker players worldwide, Poker is gaining a lot of popularity in India. As the inaugural season of PSL prepares to kick off Pranav Bagai, CEO, PSL gets candid about his plan to raise the ante.

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We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

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We have an insightful understanding of every event organizer's target base- Anil Makhija, BookMyShow

Besides being India’s leading ticketing platform for movies and live events, BookMyShow is a go-to choice of event planners for services like box office management, gate entry management, ticket printing, wrist band printing, F&B management using RFID technology etc. As the company warms up for all the action behind-the-scene at the much-hyped and awaited Justin Bieber concert in Mumbai, we take tips from Anil Makhija, VP - Service Delivery, BookMyShow on how to become a category leader.

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All our activations enable creativity- Mathew Morgan, Marketing Director, Vans

American manufacturer of surf and skateboarding gear, Vans, has been active in the action sports industry by sponsoring skateboard, surf, snow, BMX, and motocross teams. Its twenty-year old music property The Warped Tour is among the the largest and longest running travelling rock festivals in the world. In India the brand competes with several global sports apparel and footwear giants but is carving a niche for itself as a youth culture brand with its Off The Wall campaign. Mathew Morgan, Marketing Director, Vans Apac gives us the lowdown.

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The future of gaming is experiential: Mark Skaggs, creator of Alia Bhatt 'Star Life'

After creating games like Farmville, Cityville and Lord of The Rings: Battle for Middle Earth Mark Skaggs created an entirely new game launching on both IOS and Play Store which can make anyone live the star life of Alia Bhatt virtually. The name of India’s first narrative mobile game is called Alia Bhatt: Star Life. Mark speaks about his journey and sheds light on experiential gaming in an interview with Everything Experiential.

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For an independent artist it is helpful to be multidisciplinary- Monica Dogra

Founded by Ankur Jain and propelled by investors like Snapdeal, Zomato and Sequoia Capital, Indian craft beer Bira 91 has made noticeable room to stretch in the beer world. The Rs 40 crore it raised in series A of funding is being deployed towards an aggresive marketing campaign based on innovation and engagement. The brand recently launched a live event property 'Bira 91 Live' in Delhi as an embodiment of all things musically experiential. Scroll below for excerpts from our chat with headlining act- Monica Dogra!

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Amplification is critical else cost per contact becomes very high- Sudhip Ghose, VIP Industries

With a strong legacy behind it, VIP Industries has kept up with times with its youthful new range of products like Caprese and Skybags. Amongst the oldest homegrown offerings of the country, the brand is focused at new customer acquisition through events and experiences. Sudhip Ghose, VP Marketing at VIP Industries gets candid about the brand’s approach in an exclusive interview with EE at Pitch CMO Summit 2017.

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