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Latest Articles in protalk

The event industry is completely focussed on India, and ignorant of Bharat: Anirban Das Blah, founder, Kwan

Anirban Das Blah, Founder, Kwan was one of the many esteemed speakers at exchange4media BW Applause Awards held on October 6, 2017 in Mumbai.

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There is a lack of innovation and disruption in event merchandising say experts

The session on merchandising and licensing in India at e4m BW Applause Conclave & Awards 2017 was moderated by Kanika Sethi Babbar of Bespokensemble Events and the key speakers were Bhavik Vora, Founder, Black White Orange Brands and Indranil Blah, CEO, Mumbai City FC, ISL.

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I am the 149th richest man in India because I romanced with risk: Dr. A Velumani

At the recently held e4m BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies Ltd spoke about the importance of 'Romancing with Risk' for making a brand successful.

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Events are progressively a larger part of media and advertising: Sabbas Joseph

The events industry is on a journey to grasp new heights and the evolution of creativity is palpable. In his Keynote address, Sabbas Joseph points out the future of the events industry at the BW APPLAUSE Conclave & Awards 2017 that took place on 6 October at The Lalit Mumbai.

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Main performance parameter of Mughal-e-Azam is not ROI but impact- Deepesh Salgia

A tale as old as time, Mughal-e-Azam is back from the grave. And this time it surely seems to have sworn immortality. A rendition of the classic movie produced in 1960, the timeless love story of Salim and Anarkali has taken form as a sell-out musical that has dropped many a jaw with it’s scale and grandeur among other finer details. So much so that the show initially traveling till 17 September in Delhi has extended its stay by another week! While the direction by Feroz Khan is noticeably impeccable, we were also quite intrigued by the end-to-end production. Ahead, excerpts of our conversation with Deepesh Salgia, head of creative and strategic vision, who takes us behind the scenes.

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India’s gradual ascent to being a MICE destination

India has always enticed tourists and business honchos alike. Adorned with the choicest of treasures, it is hard to paint India’s varied culture and tradition in broad strokes. India is a land that nurtures the best of both traditional and modern worlds and has emerged to be a melting pot for investors from across the world.

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The events and entertainment industry needs to harness data- Rishi Jaitly

At EEMAGINE 2017, Rishi Jaitly, CEO, Times Bridge shared with the full house of event planners the journey of a connected customer.

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Past presidents share their 10-year journey leading EEMA

EEMA was formed ten years ago with one thought of bringing the event and entertainment industry together and protecting its key rights. It started as a group of 8-10 people who came together to bring about change within the industry. The first task for them was to engage the entire ecosystem and have them invested in EEMA’s vision. Its founding members worked relentlessly towards growing their member partners. Ten years later what began as a congregation of multiple companies stand together today as one.

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The formula for building experiences for startups

Experiential Marketing as the name connotes refers to a plethora of marketing techniques that focus on immersive experiences having a lasting and evocative impact. Defined as a “Brand-relevant two way communication between consumers and brands delivered face-to-face or remotely,” it relies heavily on the power of experience to educate, create awareness and drive adoption through active engagement with potential customers as opposed to the more passive push-based approach of traditional advertising.

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Musicals like Swan Lake will develop ballet as an art form- Dinesh Singh, Navrasa Duende

A two-year-old company founded by an impassioned art enthusiast, Navrasa Duende is a manifestation of Dinesh B Singh’s penchant for all forms of art. An engineer who later went on to build his stake in India’s energy sector through thermal, solar and hydro power plant development, Singh realized that 'art' is what eventually drives his passion. Excited to bring world-renowned ballet production Swan Lake to India in September, he reveals what’s on the agenda.

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