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Latest Articles in protalk

The future of gaming is experiential: Mark Skaggs, creator of Alia Bhatt 'Star Life'

After creating games like Farmville, Cityville and Lord of The Rings: Battle for Middle Earth Mark Skaggs created an entirely new game launching on both IOS and Play Store which can make anyone live the star life of Alia Bhatt virtually. The name of India’s first narrative mobile game is called Alia Bhatt: Star Life. Mark speaks about his journey and sheds light on experiential gaming in an interview with Everything Experiential.

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For an independent artist it is helpful to be multidisciplinary- Monica Dogra

Founded by Ankur Jain and propelled by investors like Snapdeal, Zomato and Sequoia Capital, Indian craft beer Bira 91 has made noticeable room to stretch in the beer world. The Rs 40 crore it raised in series A of funding is being deployed towards an aggresive marketing campaign based on innovation and engagement. The brand recently launched a live event property 'Bira 91 Live' in Delhi as an embodiment of all things musically experiential. Scroll below for excerpts from our chat with headlining act- Monica Dogra!

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Amplification is critical else cost per contact becomes very high- Sudhip Ghose, VIP Industries

With a strong legacy behind it, VIP Industries has kept up with times with its youthful new range of products like Caprese and Skybags. Amongst the oldest homegrown offerings of the country, the brand is focused at new customer acquisition through events and experiences. Sudhip Ghose, VP Marketing at VIP Industries gets candid about the brand’s approach in an exclusive interview with EE at Pitch CMO Summit 2017.

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Germany's palaces, parks & gardens are apt for fairy-tale weddings- Romit Theophilus, Director, GNTO

With the capital, Berlin being one of the top party destination in the world, Germany is getting lot of attention from Indian event organisers. The latest trend being the fairy tale themed destination weddings in German castles. Romit Theophilus, Director India, GNTO (German National Tourist Office) believes Germany is a country which has something to offer to everyone. In an exclusive interview with EE, he discusses the immense tourism value of Germany, and what it has to offer to India.

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“We will occupy the Indian market”- Robin Coupar, Global Brand Ambassador, Glen Grant

Aspri Spirits is launching Glen Grant (10 Year Old) in India that has won two of the highest accolades in the Whiskey world. The ‘Most Coveted Single Malt of the Year 10 Years and Under’ and a ‘Liquid Gold’ score of 96 out of 100 in the 13th edition of Jim Murray’s Whisky Bible, for the fourth consecutive year. In an exclusive interview with EE, Robin Coupar, Global Brand Ambassador talks about: The niche the brand aims to carve in the Indian Market, the audience they are eyeing and their long term goals.

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Craft beer has a unique style and taste, which can only be enjoyed if poured right: Anuj Kushwah, Witlinger Beer

Craft Beer Brand Witlinger has launched its ‘Now Rolling’ initiative which is the first of its kind concept in India. Driven on enhancing consumer knowledge and generating awareness on beer drinking habits to create an authentic experience of crafted beers, the campaign aims to target beer lovers with an interesting awareness drive around the craft beer experience. In an exclusive interview with EE, Anuj Kushwah talks about Witlinger’s ‘Now Rolling’ campaign, the unique ‘Wit-parties’ and the placement of the brand in the Indian market. Excerpts from his interview.

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Besides entertainment our event must take care of the environment- Anirban Ghosh, Chief Sustainability Officer, Mahindra

The iconic Mehboob Studios in Mumbai witnessed Asia’s biggest celebration of blues music with the 7th Mahindra Blues Festival oranized by Oranjuice Entertainment. Each year, the festival has treated its fans to an extraordinary set of blues music providing soulful singing. This year was no less; with high expectations of a blues fiesta, the festival got off to a flying start with the musical stars, with a key focus in Mahindra’s commitment towards sustainability. In an interview with EE, Anirban Gosh, Mahindra’s Chief Sustainability Officer talks about Mahindra’s going green initiative, where each and every element of the festival was organised keeping the environment as the priority. Excerpts from his interview.

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I have tricks up my sleeve no one in the world has seen before- Illusionist Karan Singh

He might just be sitting next to you in your metro ride and could know your deepest darkest secrets. He elevates magic to a next level and calls it mind reading. Karan Singh, a mind reader, a hypnotist who has mixed traditional magic tricks with psychology and human behaviour has been mesmerising his audience since 2003, he believes that the days where stereotype attached to magic of cutting people in half and making scantily clad women disappear have now long gone. He belongs to a new era of magic which has more to do with mind tricks. In an exclusive interview EE he talks about his eccentric profession and life as a magician.

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It is vital for premium cosmetic brands to connect with users- Diane Lee, The Face Shop

Korean skincare and makeup brand The Face Shop has taken a different route in India to market their products. Unlike traditional mediums of promotion TFS is actually taking up experiential marketing on a large scale to target their customer base in India and compete with the FMCG products already existing in the market. In conversation with Diane Lee, Overseas Marketing Manager, The Face Shop, talks about how TFS plans to be a game changer in the Indian market.

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Production for Justin Bieber entails minimum 2 months of detailed planning- Arjun Jain, White Fox

A unit of Nine Capital Group, White Fox was formed in 2013 with a boutique event featuring Laidback Luke. Within one year the company had hosted artists like Tiesto, Steve Aoki, Axwell, David Guetta, Hardwell and Above & Beyond following its vision to capitalize on the growing live entertainment business in India. To break away from the EDM clutter it will now be hosting pop sensation Justin Bieber on 10 May 2017 at Mumbai’s DY Patil Stadium. White Fox’s Director Arjun Jain, who is also a key stakeholder in India’s premier food festival Grub Fest, shares some spoilers on the much anticipated gig.

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