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We dont just talk to creative communities, we engage and enable them: Ankita B Shankar, Vans India

Vans India has lately been making news for its campaigns that are seen as redefining customer engagement.

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The amazing evolution of consumer experience in the last mile of purchase- Pushpa Bector

Forming large partnerships and collaborations to building a lasting experience can go a long way in earning positive sentiments from customers, writes Pushpa Bector, EVP & Head - DLF Shopping Malls.

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We followed a 5-pronged approach to be awarded 'Best New IP'- Jaideep Singh, founder, Dessertarian Fest

In conversation with EE, Jaideep Singh, founder of the young award winning event- Dessertarian Fest- speaks about taking a chance with a novel concept, the quick ascent to success and everything that worked in his favour.

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Our new flagship stores have big focus on experiential: Sundeep Chugh, CEO & MD, Benetton India

Sundeep Chugh, Chief Executive and MD Benetton India speaks about leveraging the big potential that Indian retail offers and how experiential is playing a big role in customer acquisition.

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A lesson in work-life balance from multi-tasking moms in the events industry

From looming deadlines to meeting professional targets at work, the working mother is a super woman who has perfected the fine art of managing it all. Keep reading to meet some fierce multitasking maestros from the events Industry.

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EEMA’s new president Sanjoy Roy calls for action to strengthen India's events industry

In today’s hyper-connected world where every second seems to be a race to the finish, the quantum of messaging pushed out to the ‘online milieu’ has imploded. It’s not news nor views that make the NEWS, it’s fake news that finds more eyeballs and creates a lasting impression!

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Guest Column: Trends that drive the most successful corporate events

Ever wonder, what is the difference between the most successful corporate events that drives great business and the events that fail?

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Master Blasters of Ceremonies: Our handpicked selection of India's hottest event emcees

Among the most integral roles at any event is undeniably that of its Emcee. It is no ordinary feat to have all eyes on you, yet remain quick on trigger, prepared for any curve balls that come out of nowhere (and frequently), stepping up with banter to fill awkward moments (also frequent), keeping guests entertained, improvising, all while sporting a million watt smile. Feeling the pressure anyone? EE puts the spotlight on a handpicked selection of 10 of India’s hottest ‘Master Blasters of Ceremonies’, who have perfected the art of 'hosting'; raising the bar daily, one stage at a time.

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"Wizcraft will take this edition of Crossword Book Award to another level"- Maulik Desai, Crossword Bookstores

While today Maulik Desai and his team will be hosting the 15th Raymond Crossword Book Award in association with Kotak at the Royal Opera House, Mumbai, we explored an opportunity to speak to Desai, the head of Crossword Bookstores, on partnering with an event management company for the first time, what new will be introduced by Wizcraft this edition, and more. Excerpts:

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From Karol Bagh to Korea, emcee Sonam C Chhabra has made the world her stage

An incredible story of transformation fuelled by passion and hard work, emcee Sonam C Chhabra has come a long way through the vicissitudes of ordinary life in Delhi to the jet-setting lifestyle she enjoys today.

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