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Latest Articles in protalk

EEMA’s new president Sanjoy Roy calls for action to strengthen India's events industry

In today’s hyper-connected world where every second seems to be a race to the finish, the quantum of messaging pushed out to the ‘online milieu’ has imploded. It’s not news nor views that make the NEWS, it’s fake news that finds more eyeballs and creates a lasting impression!

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Guest Column: Trends that drive the most successful corporate events

Ever wonder, what is the difference between the most successful corporate events that drives great business and the events that fail?

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Master Blasters of Ceremonies: Our handpicked selection of India's hottest event emcees

Among the most integral roles at any event is undeniably that of its Emcee. It is no ordinary feat to have all eyes on you, yet remain quick on trigger, prepared for any curve balls that come out of nowhere (and frequently), stepping up with banter to fill awkward moments (also frequent), keeping guests entertained, improvising, all while sporting a million watt smile. Feeling the pressure anyone? EE puts the spotlight on a handpicked selection of 10 of India’s hottest ‘Master Blasters of Ceremonies’, who have perfected the art of 'hosting'; raising the bar daily, one stage at a time.

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"Wizcraft will take this edition of Crossword Book Award to another level"- Maulik Desai, Crossword Bookstores

While today Maulik Desai and his team will be hosting the 15th Raymond Crossword Book Award in association with Kotak at the Royal Opera House, Mumbai, we explored an opportunity to speak to Desai, the head of Crossword Bookstores, on partnering with an event management company for the first time, what new will be introduced by Wizcraft this edition, and more. Excerpts:

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From Karol Bagh to Korea, emcee Sonam C Chhabra has made the world her stage

An incredible story of transformation fuelled by passion and hard work, emcee Sonam C Chhabra has come a long way through the vicissitudes of ordinary life in Delhi to the jet-setting lifestyle she enjoys today.

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We engaged 500 schools through IKFFI, thats 1 million+ children- Syed Sultan Ahmed, LXL Ideas

From the rationale behind organizing a film festival exclusively for kids to revealing his plans on engaging more with his audience, Syed Sultan Ahmed, the Managing Director at LXL Ideas, erstwhile Edumedia, sheds light on various aspects of organizing an event like the International Kids Film Festival of India (IKFFI). Excerpts:

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Experiential marketing can put more power in the hands of the real-estate consumer

These are exciting times to be a marketer. The traditional models of marketing were challenging enough, the explosion of digital marketing models and metrics have completely changed the rules of the game. The customer is largely invisible and that has shifted the paradigms of marketing. The disruption brought by online marketing channels have not only resulted in newer Value Propositions being created but has also resulted in newer Consumer Experiences being delivered.

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'If you want to engage kids you have to think like one'

One of my favourite quotes on children is by Picasso. He says, "Every child is an artist. The problem is how to remain an artist after he grows up." He wasn’t far from the truth. Researchers at a North Dakota State University who studied adult creativity discovered that the more an adult thinks like a child, the more imaginative he or she becomes. This particularly holds true when creating kid-centric experiences.

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We strive for well-thought and delivered ideas: Anuj Kushwah, MD, Witlinger

Having recently collaborated with pet festival PetFed to launch its brand new identity, Anuj Kushwah, Co-founder and Managing Director of Witlinger beer, talks about his past alliances with events, marketing budget in 2018, challenges as a craft beer and more. Excerpts:

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Is your event lacking strategy and do you really need it? This media strategist says "You bet"

Playing different roles from a writer or a journalist to an entrepreneur and a music or media consultant, Malvika Nanda classifies herself as them all and talks about why media strategy holds prominence for an event, among various other things.

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