Advertisement

Latest Articles in protalk

“Don’t communicate with consumers. Converse.”- Sumit Sawhney, CEO & MD, Renault

For Sumit Sawhney, CEO and MD of Renault, one of life’s chief philosophies is to establish a “human connect”, both as an individual and as a brand entity. “Conversing rather than communicating” makes all the difference and experiential marketing allows you to achieve this, all whilst touching lives in meaningful ways. Ahead, more nuggets extracted from a freewheeling chat with the sharp CEO of the leading global automotive brand.

Read More

India is a great sporting nation and every sport has its own market- Elena Norman, CEO, Hockey India

Ahead of the finalization of Pakistan playing at the Men’s Hockey World Cup in India next year, Hockey India CEO, Elena Norman, opened up about marketing strategies, support from the State Government of Orissa, and spectators expected at Men’s Hockey World Cup next year. Excerpts:

Read More

India's talent and professionalism in event management is phenomenal- Shiamak Davar

The eminent Dance Choreographer who introduced contemporary jazz and western forms of dance in India, Shiamak Davar, said that all kinds of events use dance as an ideal form of entertainment. “From weddings to corporate events, school annual days to Bollywood award shows, fundraisers to sporting events, dance fits in everywhere!” he said. While speaking to Everything Experiential, Davar opened up about his dance academy’s voyage, opportunities in this field, how his life took a turn after ‘Dil to pagal hai’ et cetera. Ahead, a look at what the guru of contemporary dance has to say.

Read More

GuestList4Good concert will "bring the love back"- Shailendra Singh

Promoted as the world’s largest guest list event, GuestList4Good has already educated 28,200 children through their past editions in collaboration with Magic Bus, one of India’s largest poverty alleviation programmes. The first edition featured Hardwell where over 5,00,000 fans registered to get on Hardwell’s guest list while 1,00,000 fans attended the show for free. Through this event, 18,200 children were benefitted on the10 year Magic Bus programme. The second edition featuring Martin Garrix saw an attendance of close to 50,000 fans. Through this event, 10,000 more children were enrolled on the Magic Bus programme. As the 3rd edition headlined by Hardwell kicks off tomorrow at DY Patil Stadium in Mumbai, promoter Shailendra Singh shares his vision behind the mission.

Read More

India has not reached its potential for hosting large-scale events- Mazhar Nadiadwala

India is home to a thriving event management industry that has witnessed a remarkable growth in recent years. From huge concerts to grand corporate events and more, there has been a significant hike in the demand for large-scale events. A significant change in how the industry operates, is the use of technology that has taken events to a higher level and made the impossible possible. Despite this, India has not reached its full potential as a hotspot for hosting these large-scale events.

Read More

Someone encashed Delhi's love for 'momos' by creating a festival around it, 35K people came

The Founder of the Delhi’s annual non-ticketed GoBuzzinga Momo Festival, Shantanu Verma, revealing the number of visitors in his previous Momo fest said, that around 35,000 people had attended the event in the year 2016 compared to 15,000 people who had visited the festival in its first edition.

Read More

Guest Column: Experiential marketing is bae!

All throughout my television marketing career and now during my days of being a digital entrepreneur, I have been a fan of experiential marketing. Don’t know whether it’s the effectiveness attached to the outcome or the rigour put into its creation, but experiential marketing is bae (Can’t believe I just wrote that).

Read More

Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

Read More

The market opportunity is over $5billion for the segments we serve - Samir Bangara, MD, Qyuki

A digital broadcast network for youth, Qyuki was co-founded by Samir Bangara, the former MD of Disney UTV, in partnership with Shekhar Kapoor and AR Rahman. In 2012 Cisco Systems became a strategic investor by pumping Rs 27 crore in the social media platform. We learn about the unique ‘Business to Creator’ model, as Bangara spills the beans on this $5billion opportunity.

Read More

Wizcraft's 4th musical 'Balle Balle' is modern Bollywood’s biggest original Blockbuster- Viraf Sarkari

After the unprecedented success of musicals like Zangoora and Jhumroo, Wizcraft’s fourth and latest production Balle Balle, an aptly named energetic rendition of a Punjabi wedding, is ready to lift its curtains on 9 November 2017 in Mumbai. Ahead Viraf Sarkari, co-founder Wizcraft reveals some spoilers at the heels of its launch.

Read More