Latest Articles in protalk
Are you free falling off a cliffhanger: Apurva Purohit, President, Jagran Group
The key to remember is that if you topple from the top, your fall will be hard – so make sure you either arrive with a stellar plan for success or a damn strong parachute writes Apurva Purohit.
Read More
Events –The ultimate tool for marketers: Mazhar Nadiadwala, MD, Dome Entertainment
Events serve as an easy way for brand managers to enable their communication to break free of the clutter that plagues most other forms of marketing writes Mazhar Nadiadwala.
Read More
In a globalised economy there cannot be sustainable growth with just domestic market demands: Arnaldo Abruzzini, Eurochambres
Arnaldo Abruzzini, Secretary General and CEO of Eurochambres, Brussels was in India recently to push for greater trade ties between Indian and the EU. In an exclusive interview with BW Businessworld, Abruzzini spoke about the scope of bilateral trade relations between India and EU, the ongoing tariff war between China and the US and how EU can play a reconciliatory role.
Read More
"Do not shun away critics, think of them as devil's advocates", Dr Annurag Batra urges students at Global Schoolpreneurship Summit in Hyderabad
Metamorphosis organised Global Schoolprenuer Summit 2019 on 21st December at Novotel Hyderabad. Here are the 8 special keys of life for both young children and their parents that Dr. Annurag Batra shared at the Summit. Read on.
Read More
Armenia has become a popular tourist destination for Indians: H.E, Armenia Martirosyan, Ambassador of the Republic of Armenia
In an exclusive interview with BW Applause and Everything Experiential, H.E. Armenia Martirosyan, Ambassador of the Republic of Armenia in the Republic of India, spoke about Armenia’s rise as a global tourist attraction and how Indian events and tourism community can leverage the opportunity that the country offers in terms of tourism potential.
Read More
The new wave of experiencing ‘Salon at home': Mayank Arya, Co-Founder, Yes Madam
As customers and their behavioural patterns evolve, the beauty and wellness industry in India is evolving, too writes Mayank Arya.
Read More
HERO CUP 1993-The making of a dream: Navroze D Dhondy, Founder & MD, Creatigies Communications
I feel happy, proud and privileged to have played the role of the sutradhaar, who strung together such gems and was instrumental in the creation of the HERO CUP writes Navroze D Dhondy.
Read More
Events have always been an integral part of our marketing mix: Bishwajeet Samal, Volkswagen
In an exclusive interview with EE, Bishwajeet Samal, Head Marketing, Volkswagen India, spoke about the rise of event marketing and more. Read on.
Read More
Technological innovations are reshaping consumer expectations : Manoj K. Agarwal, Viviana Mall
Adoption of breakthrough technologies such as artificial intelligence (AI), Internet of Things (IoT) as well as blockchain, is helping brands and retailers deepen their engagement with customers, writes Manoj K. Agarwal, Viviana Mall.
Read More
India the next big destination for weddings & events : Geeta Raj, Wow Venue
There are a number of international clients who want to renew their vows by the traditional Indian ceremony, no matter which part of the world they are in, writes Geeta Raj, Founder Wow Venue.
Read More