Latest Articles in protalk
India is one of the fastest growing retail markets in the world : Tomoyasu Ito, Representative Director, President and Corporate Officer, Wacoal Corp
The brand is relying heavily on experiential as part of its expansion plan in India.
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Nurturing an enterprise with society at the fulcrum of operations: Ravi Kailas, Founder and Chairman, Mytrah Energy
Radical changes are never easy to implement - but as an entrepreneur, I had learned that transition and transformation are always the most difficult and most rewarding periods of one’s existence, writes Kailas.
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Cruising today is on the wish list of many Indian travellers: Nalini Gupta & Vasundhara Gupta, Costa Cruise India
The mother daughter duo spoke about the changing landscape of cruise industry and how the luxury travel market in India is gaining popularity by the day.
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Successful IPs strike a right balance between business objectives and serving the cause: RP Singh
RP Singh, Curator, CMS Asia 2019 also spoke about the art of building successful IPRs.
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Unlock The 3K’s of Experiential Marketing Through Events -Dipti Shah Founder & Owner at White Salt Entertainments
It’s important to understand how you can leverage emotions, experiences, regularity and interaction for your business through Events writes Shah.
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Do Not Treat The Stage Like A Ramp Walk, Treat It Like The Workplace You Worship: Kavea R Chavali
Known for her unmatched stagecraft when it comes to hosting events, Kavea R Chavali spoke to EE about her love for Live events and more.
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Art of Building Introduction Capital: Dr. Annurag Batra
Think of introduction like blessings capital or goodwill writes Dr. Annurag Batra, Chairman & Editor-in-Chief BW Businessworld.
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Deliver Immersive And Connected Experiences That Meet Business Objectives: Saurabh Uboweja
The future of experiential marketing lies in designing and delivering immersive and connected experiences that aren’t particularly physical, digital, virtual or augmented but a seamless blend of all of these writes Saurabh Uboweja, Founder and Chief Executive Officer of Brands of Desire.
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We Have Taken Mughal-e-Azam To Another Extreme Of ‘Live Entertainment’: Deepesh Salgia
In an interview with BW Applause and everythingexperiential.com, Deepesh Salgia, Director, Shapoorji Pallonji Real Estate and Creative & Strategic Vision, Mughal-e-Azam, spoke about the challenges facing the Live Entertainment industry in India and how Mughal-e-Azam is pushing the boundaries in this space.
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Creating New Experience in Sanitation Landscape In India: Diago Ishiyama, Director of Marketing and Technology, SATO, LIXIL
With the entry of SATO in India, there is no reason for people for not obtaining safe, pleasant sanitation that they have always aspired to writes Ishiyama.
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