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Latest Articles in protalk

Hosting a virtual performance requires the same care and attention as a live event: Sanjoy K Roy, MD, Teamwork Arts

AI and virtual reality could help traverse the world instead of the flatbed or the cramped seat, says Roy.

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How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast

Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.

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How will digital media change and shape the marketing landscape in 2021: Himanshu Arya, CEO & Founder, Grapes Digital

Brands will be keen to develop more ‘personalised’ and ‘relevant’ advertising models instead of having a single approach meant for everyone, writes Arya.

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Key B2B marketing trends for 2021: Mohammad Tareeq, CEO, Valasys Media

B2B selling has progressively acquired new dimensions, evolving from simple product selling to an overarching agenda, writes Tareeq.

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Musical Conversations Virtually Live: Narendra Kusnur

The interviews focused primarily on their instrument or genre, with plenty of demonstrations played in between.

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Decoding Micro-Influencers- Game changers of 2020's Marketing Trends: Rahul Bhattacharya

To stay ahead of the curve, brands must recognize the benefits of exploring new horizons created by these micro-influencers, writes Rahul Bhattacharya, Co-Founder & Director (Strategy), Fun2.

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Hotels going an extra mile to create new avenues: Wajeed Bagwan

Identifying the rapidly changing market needs, the hotel industry promptly introduced workcation and staycation packages for the cooped-up millennials, writes Wajeed Bagwan, GM, Oakwood Premier Prestige, Bangalore.

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Hospitality industry outlook for 2021: Narendra Prabhu, GM, Signature Club Resort

If the government permits international air travel and also relaxes other Covid protocols, we will have good turnout from MICE and international travel, writes Prabhu.

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