Latest Articles in protalk
Language of compassion needs no tutoring: Roma Balwani
Balwani writes about the symbiotic connect which cricket enjoys in India.
Read More
Branded content marketing is a mirror image of marketing a Bollywood film-Mayur Parekh
Mayur Parekh, Business Head, Amplify18, Network18’s Entertainment, Lifestyle and Brand entity, shares his thoughts on how branded content is perceived in India.
Read More
5 Work Ethics you must have as an Event Professional
Here are five important work ethics to keep in mind before starting your journey as an event professional.
Read More
Transition from Instore selling to Online Selling – How is it going to Impact the Sportswear industry?
The transition from offline to online is not optional there are many paths to it, writes Rajiv Mehta and Prashant Desai, Founders D:FY.
Read More
Planning a MICE on your own? Keep the following points in mind: Louis Dsouza Director, Tamarind Global
Louis Dsouza Director, Tamarind Global writes about the 'Dos and Donts for MICE
Read More
Personal Branding and successful strategies for brand building: Lakshmi Pratury
According to Lakshmi Pratury, Founder and CEO INK, the three strategies for successful brand building include-authenticity, learning from others and harnessing the power of social media.
Read More
Important for brands to be consistent across platforms to present a distinct experience: Swati Bhattacharya, CK Birla Group
In today’s world where a number of brands are vying for the attention of the same saturated groups of audiences, they need a competitive advantage says Swati Bhattacharya, Chief Marketing and Communication Officer & Chief Diversity Officer at The CK Birla Group.
Read More
Experiential marketing allows brands to be more dynamic in the marketplace: Sushil Matey, Director, Marketing, Livpure
On a day to day basis, more than 50% consumers tend to spend 1 to 10 minutes on an average on experiential marketing than surfing social media platforms writes Sushil Matey of Livepure.
Read More
Events are a valuable tool to marketers: Mazhar Nadiadwala
Mazhar Nadiadwala, Managing Director, Dome Entertainment Pvt. Ltd speaks about the decisive factors that have contributed significantly to the evolution of the industry.
Read More
Art of Emceeing a Perfect Dandiya Night: Swati Sharma
Here are some important tips about anchoring a perfect Dandiya night.
Read More