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Latest Articles in protalk

Are you free falling off a cliffhanger: Apurva Purohit, President, Jagran Group

The key to remember is that if you topple from the top, your fall will be hard – so make sure you either arrive with a stellar plan for success or a damn strong parachute writes Apurva Purohit.

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Events –The ultimate tool for marketers: Mazhar Nadiadwala, MD, Dome Entertainment

Events serve as an easy way for brand managers to enable their communication to break free of the clutter that plagues most other forms of marketing writes Mazhar Nadiadwala.

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In a globalised economy there cannot be sustainable growth with just domestic market demands: Arnaldo Abruzzini, Eurochambres

Arnaldo Abruzzini, Secretary General and CEO of Eurochambres, Brussels was in India recently to push for greater trade ties between Indian and the EU. In an exclusive interview with BW Businessworld, Abruzzini spoke about the scope of bilateral trade relations between India and EU, the ongoing tariff war between China and the US and how EU can play a reconciliatory role.

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"Do not shun away critics, think of them as devil's advocates", Dr Annurag Batra urges students at Global Schoolpreneurship Summit in Hyderabad

Metamorphosis organised Global Schoolprenuer Summit 2019 on 21st December at Novotel Hyderabad. Here are the 8 special keys of life for both young children and their parents that Dr. Annurag Batra shared at the Summit. Read on.

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Armenia has become a popular tourist destination for Indians: H.E, Armenia Martirosyan, Ambassador of the Republic of Armenia

In an exclusive interview with BW Applause and Everything Experiential, H.E. Armenia Martirosyan, Ambassador of the Republic of Armenia in the Republic of India, spoke about Armenia’s rise as a global tourist attraction and how Indian events and tourism community can leverage the opportunity that the country offers in terms of tourism potential.

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The new wave of experiencing ‘Salon at home': Mayank Arya, Co-Founder, Yes Madam

As customers and their behavioural patterns evolve, the beauty and wellness industry in India is evolving, too writes Mayank Arya.

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HERO CUP 1993-The making of a dream: Navroze D Dhondy, Founder & MD, Creatigies Communications

I feel happy, proud and privileged to have played the role of the sutradhaar, who strung together such gems and was instrumental in the creation of the HERO CUP writes Navroze D Dhondy.

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Events have always been an integral part of our marketing mix: Bishwajeet Samal, Volkswagen

In an exclusive interview with EE, Bishwajeet Samal, Head Marketing, Volkswagen India, spoke about the rise of event marketing and more. Read on.

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Technological innovations are reshaping consumer expectations : Manoj K. Agarwal, Viviana Mall

Adoption of breakthrough technologies such as artificial intelligence (AI), Internet of Things (IoT) as well as blockchain, is helping brands and retailers deepen their engagement with customers, writes Manoj K. Agarwal, Viviana Mall.

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India the next big destination for weddings & events : Geeta Raj, Wow Venue

There are a number of international clients who want to renew their vows by the traditional Indian ceremony, no matter which part of the world they are in, writes Geeta Raj, Founder Wow Venue.

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