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Latest Articles in protalk

Deliver Immersive And Connected Experiences That Meet Business Objectives: Saurabh Uboweja

The future of experiential marketing lies in designing and delivering immersive and connected experiences that aren’t particularly physical, digital, virtual or augmented but a seamless blend of all of these writes Saurabh Uboweja, Founder and Chief Executive Officer of Brands of Desire.

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We Have Taken Mughal-e-Azam To Another Extreme Of ‘Live Entertainment’: Deepesh Salgia

In an interview with BW Applause and everythingexperiential.com, Deepesh Salgia, Director, Shapoorji Pallonji Real Estate and Creative & Strategic Vision, Mughal-e-Azam, spoke about the challenges facing the Live Entertainment industry in India and how Mughal-e-Azam is pushing the boundaries in this space.

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Creating New Experience in Sanitation Landscape In India: Diago Ishiyama, Director of Marketing and Technology, SATO, LIXIL

With the entry of SATO in India, there is no reason for people for not obtaining safe, pleasant sanitation that they have always aspired to writes Ishiyama.

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Don’t Do IP’s If It Just Makes You Feel Good or Look Good; IP’s Must Be Monetisable: Sabbas Joseph, Wizcraft

Experience economy is growing at a phenomenal pace and IPs will redefine the experiential business in the coming says Sabbas Joseph, Co-founder and Director, Wizcraft International.

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Experiential Marketing Is The Need Of The Hour: Vipul Mathur, COO, Mufti

In an interview with Businessworld Applause and everythingexperiential.com, Vipul Mathur, COO, Mufti, spoke about the rise of experiential and how Mufti is leveraging it for better customer connect.

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Experiences Have The Power To Move People Emotionally : Akshaara Lalwani

With an over-kill of traditional advertising formats, consumers have expressed the feeling of fatigue and distrust writes Akshaara Lalwani, Founder & CEO, Communicate India.

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The Rise of Experiential Travel: Amit Jain, Founder Rising Star Tours and Travels

Immersion, engagement, and complete involvement of a tourist in a place, its people, art & culture make experiential travelling a completely different affair than vacations or holiday travel writes Jain.

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Behind The Scenes Of A Successful Concert: Mazhar Nadiadwala, Managing Director, Dome Entertainment Pvt Ltd.

The final product is a mirage that people see, without the faintest hint of the processes that conceptualised it, writes Mazhar Nadiadwala.

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From Experiential Tourism to Sustainable Tourism: Heena Akhtar, Co-Founder, tripXOXO

If all travel and tourism stakeholders are mindful of the benefits of responsible tourism, the attractiveness of the world’s finest tourist spots and destinations will be improved for our next generations writes Akhtar.

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Esports--The Next Frontier For The Events Industry: Mazhar Nadiadwala

The popularity and revenue of video games has led to the development of professional tournaments where gamers can compete against each other for remuneration writes Mazhar Nadiadwala, Managing Director, Dome Entertainment Pvt Ltd.

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