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Influencer Marketing Has Changed Social Media Scenario: Rahul Ghosh

Social media influencer marketing is about going beyond surface metrics and digging deeper into engagement scores.

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New Ways Of Working By Deveshi Malhotra

A global study conducted by Oracle proves that 78 per cent of the workforce feel that the pandemic has negatively impacted their mental health.

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COVID-19: How Event Industry Is Taking On The Challenge

On-ground events are an excellent channel for brands to create effective conversations and connections with their prospects and gather relevant participant information leading to improved marketing communications.

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Key Commerce Trends for this Diwali Season: Taranjeet Singh

With an increase in online shopping and new e-commerce events, it’s safe to say that the holiday shopping surge is starting early this year.

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Role Of Content, Influencers In Creating New Space For Marketing Budgets By India Corporates

The concept of influencer marketing is often attributed to the launch and subsequent global popularity of Instagram as a social networking and content sharing platform.

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How Are Brands Blending In Hybrid, Live Event Formats To Cater To Audiences From Different Segments?

Over the past year and a half, people were confined to the safety of their homes. Right from offices to schools, everything turned online.

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Building The Festive Connect: Damyant Singh Khanoria, CMO, OPPO India

For a country that’s reeled under the effects of Covid, especially in the last 18-tempestuous months, this time around, it’s a mixed bag of emotions writes Khanoria,

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Want To Be Seen At Tech, Innovation Forefront In Digital Documentation Of Cultural Heritage: Anupama Mallik

I believe today is the time in India for a woman to be the founder of a start-up - to step out and achieve what one has always dreamed to achieve, said Anupama Mallik.

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Curation Is About Exploring, Searching Unique Ways To Communicate With Audience: Sanjana Shah

Sanjana Shah, Independent Curator, and Creative Director, Tao Art Gallery in a conversation with BW Applause and Everything Experiential talked about collaboration with Sardar Vallabhbhai Patel International Airport (SVPIA) and more.

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Salvific Itineraries And Spiritual Experiences: Sachin Bansal

India is one of the most ancient civilizations having witnessed several religions like Hinduism, Islam, Buddhism, Christianity, Sikhism, Jainism, Vaishnavism, Judaism.

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