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Latest Articles in protalk

How to Spot Golden Opportunities: Richard M. Rothman, MD, Open Mind Opportunity Consultancy

Golden opportunities are like powerful magnets that attract all the team and resources you need to scale writes Richard M. Rothman.

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Be positive but stay real: Nanni Singh, Chief Executive, ShowCase Events

In the space of our industry of Events, we need to re-think, re-plan and re-model our functioning and processes writes Nanni Singh.

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Instagram is deeply rooted in India and plays a major role in defining and shaping its culture: Ajit Mohan, Facebook India

In the recent edition of BW Dialogue, Ajit Mohan, Vice President and MD, Facebook India spoke about the unprecedented speed of digital transformation in India and the country’s role in the global digital play.

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Reinventing the role of marketing function: Bidisha Nagaraj, Chief Marketing Officer, Schneider Electric India

Pivoting to the digital ways of doing business has been the core of activities and allowed us to respond quickly writes Bidisha Nagaraj.

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Updating an ever-evolving marketing playbook: Pankaj Gupta, HDFC Life

Pankaj Gupta, Sr. EVP (Sales) & CMO, HDFC Life says that marketing strategies will be re-evaluated with focus on short range plans while 3-year and 5-year strategies will need radical refresh.

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Consumer Behaviour and Perception post COVID-19: Shaleena Kaura

What remains to be seen is that in the aftermath of the pandemic will be which new habits and behaviors will be ingrained and which will be transient writes Shaleena Kaura, Senior Vice President, Hansa Research.

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The distance selling opportunity: Richard M. Rothman

This is great opportunity that many businesses can seize not only to increase productivity, but also to grow into new markets writes Richard M. Rothman, Managing Director, Open Mind Opportunity Consultancy Pvt. Ltd.

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Building an army of brand advocates: Vishal Gaba, Senior Director Digital, Genesis - BCW

The biggest asset that any company has are its employees—an empowered and motivated workforce is essential to create a successful organization writes Vishal Gaba.

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Will CM Yogi’s announcement break the pause mode for the event industry?

To understand how the event industry is looking at this development, we reached out to some industry experts for their views.

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Making your intuition fool-proof with Marketing Intelligence: Udit Joshi, Integrated Marketing Specialist, Topline Consulting Group

There is a huge opportunity for a differentiated marketing experience to evolve and impact the last mile writes Udit Joshi.

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