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Latest Articles in protalk

India’s gradual ascent to being a MICE destination

India has always enticed tourists and business honchos alike. Adorned with the choicest of treasures, it is hard to paint India’s varied culture and tradition in broad strokes. India is a land that nurtures the best of both traditional and modern worlds and has emerged to be a melting pot for investors from across the world.

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The events and entertainment industry needs to harness data- Rishi Jaitly

At EEMAGINE 2017, Rishi Jaitly, CEO, Times Bridge shared with the full house of event planners the journey of a connected customer.

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Past presidents share their 10-year journey leading EEMA

EEMA was formed ten years ago with one thought of bringing the event and entertainment industry together and protecting its key rights. It started as a group of 8-10 people who came together to bring about change within the industry. The first task for them was to engage the entire ecosystem and have them invested in EEMA’s vision. Its founding members worked relentlessly towards growing their member partners. Ten years later what began as a congregation of multiple companies stand together today as one.

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The formula for building experiences for startups

Experiential Marketing as the name connotes refers to a plethora of marketing techniques that focus on immersive experiences having a lasting and evocative impact. Defined as a “Brand-relevant two way communication between consumers and brands delivered face-to-face or remotely,” it relies heavily on the power of experience to educate, create awareness and drive adoption through active engagement with potential customers as opposed to the more passive push-based approach of traditional advertising.

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Musicals like Swan Lake will develop ballet as an art form- Dinesh Singh, Navrasa Duende

A two-year-old company founded by an impassioned art enthusiast, Navrasa Duende is a manifestation of Dinesh B Singh’s penchant for all forms of art. An engineer who later went on to build his stake in India’s energy sector through thermal, solar and hydro power plant development, Singh realized that 'art' is what eventually drives his passion. Excited to bring world-renowned ballet production Swan Lake to India in September, he reveals what’s on the agenda.

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The event professional's guide to address sexualization in the workplace

This article has been written by Sushma Gaikwad, co-founder of experiential agency Ice Global, as an opportunity for event professionals to recognise the signs of sexual harassment at the work place and to suggest possible measures one can take to safeguard themselves from being victimised.

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It is not about the glass ceiling, it is about the leaky pipeline- Apurva Purohit, Jagran Prakashan

One of India’s leading businesswomen and thought leaders in the media and entertainment space, Apurva Purohit, President Jagran Prakashan and Director, Music Broadcast Ltd. is among the very few women CEO’s in the industry. The author of the national bestseller ‘Lady, You’re not a Man – The Adventures of a Woman at Work’ and an active speaker on leadership issues concerning women at the workplace, Apurva puts her feet up for a stimulating girl-to-girl chat with Yamini Singh.

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Our marketing strategy lies in the Japanese art of Omotenashi- Akitoshi Takemura, Lexus India

A new entrant in the Indian market Lexus faces some heavy weights in the luxury automobile category but is confident that its personalized customer experiences will be a key factor in gaining market share. Akitoshi Takemura, senior vice president, Lexus India reveals how the brand’s official global tagline ‘Experience Amazing’ translates in its marketing strategy.

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I would choose experiential over television any day- Kartikeya Sharma, marketing director, AB InBev

A brand with an experiential first approach, Budweiser has remained true to its purpose of dominating the music space through partnerships with Supersonic, Sensation White, Electric Daisy carnival, Enchanted Valley and now, Tomorrowland. Ahead, Kartikeya Sharma, marketing director for India and SE Asia, AB InBev reveals the brand's secret to creating meaningful experiences in the attempt to constantly up its A-game.

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"Shakti Samman" bestowed on Sandip Soparrkar by the Ministry of Culture, India

The Cultural Ministry of India has bestowed Sandip Soparrkar with "Shakti Samman Puraskar" by awarding "A Sword" for his exceptional contribution in the field of Dance.

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