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Latest Articles in protalk

PR is not about selling the brand, but building the brand: Gaurav Patra

If you wish to have a stellar career as a PR professional, you must understand that PR is not about selling a brand, it is about building the same writes Gaurav Patra, Founder, Value360 Communications.

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Stress management tips for event planners: Dr. Rajeev Gupta

The best stress management plans usually include a mix of stress relievers that address stress physically and psychologically, and help to develop resilience skills writes Dr. Gupta.

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Magical influence of Experience Centers: Saurav Bhaik, Founder & CEO, Tagbin- Experience Innovators

Organizations use experiences as a key factor to create a buzz in the market and people generally run away from things which once brought a bad-experience to them writes Saurav Bhaik, Founder & CEO, Tagbin- Experience Innovators.

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Do social impact organizations adopt technology successfully: Aveek De and Neelima Kurup

Most social impact organizations are keen on adapting technology for operational efficiency, yielding better results, and enhancing sectoral competition argue Aveek De and Neelima Kurup.

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The bold and brave world of open-Office spaces, culture, working relationships and more by Atul Sharma Managing Director, Ruder Finn India

As workforce turns millennial, employers are consciously recreating workspaces that not only enhance creativity but also act as accelerators to ensure a steady flow of ideas and a culture of openness.

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Five mistakes to avoid while planning experiential marketing campaigns

Here are some common ways brands may be missing the target with experiential campaigns.

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How the wedding industry is at the brink of technological innovation: Alim Morani

Like every other industry,the wedding industry is also at the brink of technological innovation and has opened up multiple avenues for growth and provides unique experiences writes Alim Morani, Division Head, Dome Occasions.

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Daniel D'souza's 'Try island hopping for your next vacation' is a perfect guide of islands in India

With the promise of selective isolation and picture perfect ambience, island hopping in India is the ideal vacation plan. It provides the perfect antidote to the hustle-bustle of city life, and helps you rejuvenate and relax.

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3 things Business People can learn from Standup Comedy-Sachit Bhatia

Standup comedy is a brutal art form says comedian Sachit Bhatia.

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My greatest wish is a world of compassion, where nature is worshiped, and people are free says Anushka Manchanda

In an exclusive interaction with EE Manchanda shared why she chose to be vegan and how challenging it was to change her lifestyle.

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