Latest Articles in protalk
The lockdown served with the best possible condition for the growth of esports and gaming in the country: Akshat Rathee, Founder, NODWIN Gaming
We go into 2021 with tonnes of experience and with bigger goals, writes Rathi.
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Hosting a virtual performance requires the same care and attention as a live event: Sanjoy K Roy, MD, Teamwork Arts
AI and virtual reality could help traverse the world instead of the flatbed or the cramped seat, says Roy.
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How brands are digitising to convert today’s challenges into future opportunities: Amol Roy, Founder, Shutter Cast
Digitization has made it possible for businesses to develop their brands and create new opportunities to reach out and tap into the relevant audiences and customers, writes Roy.
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How will digital media change and shape the marketing landscape in 2021: Himanshu Arya, CEO & Founder, Grapes Digital
Brands will be keen to develop more ‘personalised’ and ‘relevant’ advertising models instead of having a single approach meant for everyone, writes Arya.
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Key B2B marketing trends for 2021: Mohammad Tareeq, CEO, Valasys Media
B2B selling has progressively acquired new dimensions, evolving from simple product selling to an overarching agenda, writes Tareeq.
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2020 – The year that forced us all to think outside our comfort zone: Ankur Kalra, Founder & MD, Vibgyor Brand Services
We are absolutely certain that life and business will come back to normal in 2021, writes Kalra.
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Musical Conversations Virtually Live: Narendra Kusnur
The interviews focused primarily on their instrument or genre, with plenty of demonstrations played in between.
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Decoding Micro-Influencers- Game changers of 2020's Marketing Trends: Rahul Bhattacharya
To stay ahead of the curve, brands must recognize the benefits of exploring new horizons created by these micro-influencers, writes Rahul Bhattacharya, Co-Founder & Director (Strategy), Fun2.
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Hotels going an extra mile to create new avenues: Wajeed Bagwan
Identifying the rapidly changing market needs, the hotel industry promptly introduced workcation and staycation packages for the cooped-up millennials, writes Wajeed Bagwan, GM, Oakwood Premier Prestige, Bangalore.
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Hospitality industry outlook for 2021: Narendra Prabhu, GM, Signature Club Resort
If the government permits international air travel and also relaxes other Covid protocols, we will have good turnout from MICE and international travel, writes Prabhu.
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