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Latest Articles in protalk

"Wizcraft will take this edition of Crossword Book Award to another level"- Maulik Desai, Crossword Bookstores

While today Maulik Desai and his team will be hosting the 15th Raymond Crossword Book Award in association with Kotak at the Royal Opera House, Mumbai, we explored an opportunity to speak to Desai, the head of Crossword Bookstores, on partnering with an event management company for the first time, what new will be introduced by Wizcraft this edition, and more. Excerpts:

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From Karol Bagh to Korea, emcee Sonam C Chhabra has made the world her stage

An incredible story of transformation fuelled by passion and hard work, emcee Sonam C Chhabra has come a long way through the vicissitudes of ordinary life in Delhi to the jet-setting lifestyle she enjoys today.

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We engaged 500 schools through IKFFI, thats 1 million+ children- Syed Sultan Ahmed, LXL Ideas

From the rationale behind organizing a film festival exclusively for kids to revealing his plans on engaging more with his audience, Syed Sultan Ahmed, the Managing Director at LXL Ideas, erstwhile Edumedia, sheds light on various aspects of organizing an event like the International Kids Film Festival of India (IKFFI). Excerpts:

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Experiential marketing can put more power in the hands of the real-estate consumer

These are exciting times to be a marketer. The traditional models of marketing were challenging enough, the explosion of digital marketing models and metrics have completely changed the rules of the game. The customer is largely invisible and that has shifted the paradigms of marketing. The disruption brought by online marketing channels have not only resulted in newer Value Propositions being created but has also resulted in newer Consumer Experiences being delivered.

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'If you want to engage kids you have to think like one'

One of my favourite quotes on children is by Picasso. He says, "Every child is an artist. The problem is how to remain an artist after he grows up." He wasn’t far from the truth. Researchers at a North Dakota State University who studied adult creativity discovered that the more an adult thinks like a child, the more imaginative he or she becomes. This particularly holds true when creating kid-centric experiences.

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We strive for well-thought and delivered ideas: Anuj Kushwah, MD, Witlinger

Having recently collaborated with pet festival PetFed to launch its brand new identity, Anuj Kushwah, Co-founder and Managing Director of Witlinger beer, talks about his past alliances with events, marketing budget in 2018, challenges as a craft beer and more. Excerpts:

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Is your event lacking strategy and do you really need it? This media strategist says "You bet"

Playing different roles from a writer or a journalist to an entrepreneur and a music or media consultant, Malvika Nanda classifies herself as them all and talks about why media strategy holds prominence for an event, among various other things.

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In its 4th year, the festival is seeing an annual growth of 6x- Akshay Gupta, founder, Pet Fed

Pet Fed, a pet-festival which commenced its voyage in 2014 has become bigger and better with time and this year it will ascertain its place as the grandest pet gathering in India.

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US Cranberries and London Dairy to sponsor 2nd Dessertarian Fest, organizers expect over 1 lac visitors

Ahead of our talk with the Founder of Dessertarian Fest, Jaideep Singh reveals how this 'celebration of the sweet-tooth' has grown since its first edition, new introductions in the second round of servings and Delhi's palpable love for all things sweet. Excerpts:

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Brand and consumer must meet in a conducive environment- Owen Roncon, co-founder, Fountainhead

After the successful closure of Mahindra Open Sky, a two-day voyage of adventure, arts, music, star-gazing et cetera, at Jodhpur, Rajasthan, we spoke to the Co-founder of Fountainhead MKTG, Owen Roncon, about their approach towards brands, selection of venues, challenges in the field of experiential marketing and more. The event was produced and promoted by Oranjuice Entertainment, which is a division of Fountainhead MKTG, now part of Dentsu Aegis Network. Excerpts:

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