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Latest Articles in protalk

I will always prioritize experiential before television- Jerome Saigot, VP, Datsun

A relatively new kid on the block, Nissan’s Datsun is aggressively trying to spread its wings in India. Competing within the budget category is not an easy task for any new entrant in the country but Jerome Saigot, Vice President - Datsun, Nissan Motor India is optimistic that by blending affordability with good looks and a strong experiential game plan the brand is poised for success.

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The festival will present great value to smaller cities and locals- Chandni Dhall, Partner, Eat Play Love

Eat Play Love, a food, arts and music festival by Percept, kicked off its multicity-city tour with the first edition in Mumbai last weekend. The 2-day festival, that saw participation from more than 100 exhibitors, featured a live barbeque, a food truck zone, a home chef zone, hot air ballooning, bungee jumping, an art exhibit, flea market, comedy acts, gaming zone, open theatre, yoga seminars, fashion shows, panel discussions, book reading sessions, karaoke open house and lots of music. As the festival packs up to move to Hyderabad, Kolkata, Pune and Nagpur, Chandni Dhall, Partner, EPL, reveals what else is in store.

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It's the people who make the difference affirms Siddharth Ganeriwala of award-winning agency Aura

South India’s premier agency Aura Integrated Solutions has been in existence for close to 15 years and today caters to clients across India and beyond. An ideal case of great results from humble beginnings, the company began with a string of launches for various MNCs back in 2002 and before long it was organizing employee engagement days, family days and such like. Then to now, their portfolio of clients has grown to include many of the Fortune 100 companies. Recently Aura bagged 6 metals across categories at the prestigious EEMAX Global Awards, an industry initiative that recognizes event management expertise. In conversation with founder and CEO Siddharth Ganeriwala we talk about this special honor as we recap an eventful decade and a half long run.

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Sometimes I feel like a slave trader: Bob Hayton, Auctioneer for IHL, PKL, PBL, PWL players

“For the purposes of today, no matter what your religion, I am God,” says international auctioneer Bob Hayton as he kicks off the player auctions for Pro Wrestling League. Twice for Hockey India League, thrice for Premier Badminton league and two times for Pro Kabaddi League, auctioneer Bob Hayton has the prowess to sell everything from fine arts to ferrets to people. He travelled from UK to New Delhi on a whim in 2010 and never found a reason to leave. In a candid chat with EE he talks about living life in the fast lane.

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15 questions with 'funny man' Cyrus Broacha

The man behind revolutionizing stand-up comedy in India, the original prankster, ‘the Bakra man’- Cyrus Broacha, has dabbled in television anchoring, theatre, comedy, writing, but his appetite for hosting live events is forever increasing and insatiable. For an event emcee ‘delivery’ is key. Some work hard for years to perfect the art, for some it comes naturally. And if there is someone who we can vouch for, it is definitely Cyrus. See how he scores on ‘spontaneity’ in our rapid fire round of 15 questions…

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9 experiential ways to enliven your workplace and surge productivity

Organizational change has become a major phenomena to understand and increase organizational productivity along with employee productivity and retention. Here are 9 crazy commandments that will bring positive energy into your corporate premises and separate yourself from being an ordinary organization to an innovative one.

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The art of measuring brand sentiment is a complicated one: Sundeep Chugh, CEO, Benetton India

Among the oldest international fashion labels to enter the Indian high street, Benetton’s advertising philosophy is based on the belief that ‘communication should not be commissioned from outside the company, but conceived from within its heart. On its quest to overthrow stereotypes Benetton India’s CEO Sundeep Chugh explains how the brand packages its experiential campaigns to sensitize people to the idea of tolerance, peace and respect for diversity.

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5 key things to consider before investing in a sport IP

Traditional sports like cricket, and football have always had a large population of fans, and drawn in crowds. However, in the last few years newer sports have taken a centre stage (eg Kabaddi), with a number of sports also changing formats to adapt to the viewers needs. Jitendra Joshi, Co-founder and Director of sports management company SportzConsult helps potential investors by analyzing the key factors that determine the success of a sports centric IP.

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We measure all experiential activities on recall, value and sales: Vivek Zhang, CMO, Vivo India

Smartphone brand, Vivo, entered India in late 2014. After grabbing the title sponsorship of IPL in 2016 for two consecutive years it has now partnered with various youth oriented TV shows across channels. “Vivo is a young brand and has a strategy that focusses on the youth of the country because we believe that youth are the trendsetters. Our associations with different channels and properties is to ensure that we continue tapping the new and existing customer base in India", said Vivek Zhang, CMO, Vivo India, sharing his views on the brand's approach. In an exclusive conversation we explore his views on experiential marketing.

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Many venues in Mumbai but none with more personality than Dome: Mazhar Nadiadwala, MD, Dome

This year in September The Activation Venues Forum marked the congregation of experience activists to address the concerns regarding suitable venues. At this juncture, where experiential venues are important and scarce, Dome, at NSCI Mumbai with its 100,000 sq. ft, area, is on several event planners’ radar. Mazhar Nadiadwala, MD, Dome@NSCI, shares some salient features of the Dome, which is a beginning for his vision to create a venue for India, iconic to the extent that Dome becomes synonymous when you think of the city, state, then country.

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