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Latest Articles in protalk

Experiential marketing contributes majorly in Sula’s overall growth: Robert Joseph, Winemaker

The eminent British wine connoisseur and one of the three creators of Le Grand Noir-French Wine- Robert Joseph, said, that in his opinion, experiential marketing contributes a big part in Sula Vineyard’s overall growth in India.

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The market opportunity is over $5billion for the segments we serve - Samir Bangara, MD, Qyuki

A digital broadcast network for youth, Qyuki was co-founded by Samir Bangara, the former MD of Disney UTV, in partnership with Shekhar Kapoor and AR Rahman. In 2012 Cisco Systems became a strategic investor by pumping Rs 27 crore in the social media platform. We learn about the unique ‘Business to Creator’ model, as Bangara spills the beans on this $5billion opportunity.

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Wizcraft's 4th musical 'Balle Balle' is modern Bollywood’s biggest original Blockbuster- Viraf Sarkari

After the unprecedented success of musicals like Zangoora and Jhumroo, Wizcraft’s fourth and latest production Balle Balle, an aptly named energetic rendition of a Punjabi wedding, is ready to lift its curtains on 9 November 2017 in Mumbai. Ahead Viraf Sarkari, co-founder Wizcraft reveals some spoilers at the heels of its launch.

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Events like Kasauli Rhythm and Blues Festival have helped us save 1300+ critically ill children- Prema Sagar

In a market saturated with EDM festivals, Delhiites rejoice as Kasauli Rhythm and Blues Festival prepares to cast anchor in the city. The Popular destination festival organized by Genesis Foundation annually to raise funds for critically ill children is in its 7th edition and the hundreds of people who flock the quaint little town of Kasauli every year are testament to the loyal following the festival enjoys. And now the experience comes to beautiful Zorba for the first edition of Rhythm and Blues Festival in Delhi on 4- 5 November 2017 featuring artists like Shillong Chamber Choir, Swarathma, Sami Sisters feat. Usha Uthup and more. Ahead we speak with the brain behind this ‘festival with a difference’ Prema Sagar, principal and founder of Genesis Burson-Marsteller and Genesis Foundation.

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How to build an event IP from an idea to a brand

I still have clear memory of the adrenaline from when Michael Jackson came to India in 1996. It had taken a lot of convincing at home to get my parents to buy me a train ticket from Nagpur to Mumbai to witness one of the most historic events India ever hosted. After experiencing MJ live, there were only so many career choices that my 17-year-old mind allowed me. Little did I know that one day, Viraf Sarkari and Sabbas Joseph would accept me into the blue blooded institution that produced that very MJ show.

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In conversation with 'Emcees of the Year': Gitikka Ganju, Kubbra Sait and Sid K

This year the prestigious e4m BW Applause ‘Emcee of the Year’ Award 2017 was shared by the very talented Gitikka Ganju Dhar and feisty Kubbra Sait in the Female category, while the ever animated and spirited Siddharth Kannan cinched the award in the Male category. Challenging the status quo for emceeing as a viable career the dynamic trio have created an unparalleled niche for themselves in the industry. Following their grand victory, in a candid conversation, Gitikka, Kubra and Siddharth talk about what makes them tick.

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These small adaptations can help event professionals master the perfect sales pitch

Making a pitch in business is a subtle art and an advanced science. Anyone who masters it, suddenly has access to infinite opportunities and wealth!

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Fountainhead’s Thapas Joseph makes it to Campaign Asia 40 under 40 list

Thapas Joseph, President-Digital, Fountainhead MKTG has been featured in Campaign Asia’s 40 under 40 list of 2017. The list features 40 finest young minds from advertising and marketing industry.

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25% of our budget is for experiential marketing- David Abraham, Marketing Director, Duracell

A great case study for experiential marketers globally is Duracell's human-touch bus shelter in Canada that went remarkably viral for employing a mix of great innovation and consumer insight to create the award-winning campaign. Closer home, keeping up with its repute of thinking out of the box, Duracell’s Marketing Director for Middle East & India, David Abraham, talks about how experiences are increasingly becoming a large part of the company’s overall marketing strategy.

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Broadcasters developing their own sports events may be the future for the Indian market

Over the summer I wrote about how, despite a huge increase in price, the Pro-Kabaddi League (PKL) had become the best value sponsorship property in Indian sport. Well, since the League’s fifth season began in July, Vivo’s five-year partnership with the sport is looking increasingly like the deal of year.

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