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Latest Articles in protalk

Broadway is a viable option for entertainment in India- Mazhar Nadiadwala, MD, Dome

Childhood fairy tales have a penchant for evoking nostalgia when we think of them, and no matter how old we grow, they will always linger in our memories. And when Disney brought its timeless tale ‘Beauty and the Beast’ to India for the first time ever, we proved that our love for song and dance transcends beyond Bollywood and extends to Broadway.

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Would you choose a social celebration over a meaningful one?

Guess in a year, how many days do we set aside for celebration? No I am not referring to the obvious - Eid or Diwali or Christmas. I am talking about the countless days we unknowingly celebrate. Yes I mean World Environment Day, Happy Father’s Day, International Yoga Day or International Day against Drug Abuse. I can list down all 143 such days that the United Nations has declared. I can also list down another 218 days that wikipedia.org recognizes. I stopped searching when I was enlightened with daysoftheyear.com that there are 121 days of celebration only in the month of June.

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We need world class venues to host world-class events- Mazhar Nadiadwala, MD, Dome NSCI

The past decade has witnessed a phenomenal growth in the event industry in India. With an estimated growth rate of 25 per cent annually, the industry is advancing by leaps and bounds. The industry too has seen a steady increase in demand for investments in the entertainment sector. Not just the entertainment sectors, other events which contribute to India’s booming event management industry are the wedding industry, corporate events, social events, educational events, exhibitions, fairs and other events.

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The 5-step guide to nailing your event PR

It’s no hidden secret that Live events no matter what scale, need to work like a well oiled machine to ensure every aspect goes as per plan. An integral but very much taken for granted aspect is the communications aspect; be it digital, content creation or PR. Having worked over hundreds of live events, one thing for sure is that a good communications plan is your best bet when in times of crisis. A simple listicle to keep in mind hence…

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I would like to retire from my hands-on role at DNA: Venkat Vardhan, founder, DNA Networks

It is difficult to even attempt to put together a three decade journey of an entrepreneur who is also a pioneer in a then sun-rise industry called 'event management' into an article of few words. And yet when the opportunity to meet and interact with the game-changer who has always been low-profile and let his work speak for him and his team presented itself- we lapped it up with happiness. Ahead we present a small window into the life, struggles and achievements of Venkat Vardhan and his team at DNA Networks.

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We need to create IPs that not only benefit us but the entire event community- Deepak Choudhary, Event Capital

A consistent level of disruption in the media and entertainment industry has necessitated an out of the box way of thinking, execution and operation. The industry is facing rapid change driven by technological advancements, fundamentally changing the media supply chain as consumers demand higher quality content delivered instantly.

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Ashish Bhasin, Brian Tellis recount specifics of Dentsu’s acquisition of Fountainhead

Dentsu’s acquisition of Fountainhead last year has been a milestone development within the events industry. Accredited for rapidly taking the company from 45 people to 3500 people, Dentsu’s sharp and focussed Chairman Ashish Bhasin recently took to the stage at EEMA Leadership Retreat in Antalya for an unrestrained dialogue with Fountainhead’s Brian Tellis, moderated by Ashish Pherwani of Ernst and Young.

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Apart from how much and how effortlessly you say it, what you say is more important- Emcee Gitikka Ganju Dhar

They say show business is embedded in the DNA and a testament to this is award-winning emcee and television personality Gitikka Ganju Dhar. In the trade for 18 years, and masterfully juggling her equally demanding roles of motherhood and professional emceeing, Gitikka recently hosted her 3000th event marking her comeback as one of India’s most coveted emcees. In a candid conversation she unravels her eventful life.

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The making of 'Bollywood Music Project', the music festival inspired by good ol' Bollywood

The Delhi edition of BMP attracted a crowd of over 25,000 fans and engaged over 55 million people digitally. Over 50 artists from the Bollywood Music industry, along with over 200 musicians, came together on 3 stages to perform never-heard-before experimental, alternative Bollywood music. BMP is the only music festival in the country to have pulled off two successful editions in Mumbai and Delhi in its debut year. Here we speak to the key stakeholders and learn what went into its making.

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"Tiesto made me famous. We still share a shot when we see each other"- MC Stretch

Having hosted the world’s most epic music festivals like Dance Valley, Tomorrowland and Stereosonic, MC Stretch rose to fame when he became a regular at Tiesto’s events in the early 2000’s. The UK born emcee in his early 40’s was in India recently to host VH1 Supersonic and left us with a taste of his super jet-setting life.

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