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We are working on a reality show to appeal to larger audiences- Pranav Bagai, Poker Sports League

From e-sports leagues to wrestling leagues, innovative format leagues have been launched in the past. Adding to this bouquet is the Poker Sports League. With 1 million registered users on adda52.com and approximately 100 million poker players worldwide, Poker is gaining a lot of popularity in India. As the inaugural season of PSL prepares to kick off Pranav Bagai, CEO, PSL gets candid about his plan to raise the ante.

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We aim for seamless experiences between online and offline environments: Uma Talreja, Raymond

Established in 1925, Raymond Group is India's offering to the world as the largest producer of worsted suiting fabric. When a brand with a strong heritage is gradually introduced to new age perspectives, it inevitably finds itself at a fork in the road. Uma Talreja, Chief Digital Officer and Consumer Experience Head at Raymond talks about taking the high road.

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We have an insightful understanding of every event organizer's target base- Anil Makhija, BookMyShow

Besides being India’s leading ticketing platform for movies and live events, BookMyShow is a go-to choice of event planners for services like box office management, gate entry management, ticket printing, wrist band printing, F&B management using RFID technology etc. As the company warms up for all the action behind-the-scene at the much-hyped and awaited Justin Bieber concert in Mumbai, we take tips from Anil Makhija, VP - Service Delivery, BookMyShow on how to become a category leader.

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All our activations enable creativity- Mathew Morgan, Marketing Director, Vans

American manufacturer of surf and skateboarding gear, Vans, has been active in the action sports industry by sponsoring skateboard, surf, snow, BMX, and motocross teams. Its twenty-year old music property The Warped Tour is among the the largest and longest running travelling rock festivals in the world. In India the brand competes with several global sports apparel and footwear giants but is carving a niche for itself as a youth culture brand with its Off The Wall campaign. Mathew Morgan, Marketing Director, Vans Apac gives us the lowdown.

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The future of gaming is experiential: Mark Skaggs, creator of Alia Bhatt 'Star Life'

After creating games like Farmville, Cityville and Lord of The Rings: Battle for Middle Earth Mark Skaggs created an entirely new game launching on both IOS and Play Store which can make anyone live the star life of Alia Bhatt virtually. The name of India’s first narrative mobile game is called Alia Bhatt: Star Life. Mark speaks about his journey and sheds light on experiential gaming in an interview with Everything Experiential.

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For an independent artist it is helpful to be multidisciplinary- Monica Dogra

Founded by Ankur Jain and propelled by investors like Snapdeal, Zomato and Sequoia Capital, Indian craft beer Bira 91 has made noticeable room to stretch in the beer world. The Rs 40 crore it raised in series A of funding is being deployed towards an aggresive marketing campaign based on innovation and engagement. The brand recently launched a live event property 'Bira 91 Live' in Delhi as an embodiment of all things musically experiential. Scroll below for excerpts from our chat with headlining act- Monica Dogra!

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Amplification is critical else cost per contact becomes very high- Sudhip Ghose, VIP Industries

With a strong legacy behind it, VIP Industries has kept up with times with its youthful new range of products like Caprese and Skybags. Amongst the oldest homegrown offerings of the country, the brand is focused at new customer acquisition through events and experiences. Sudhip Ghose, VP Marketing at VIP Industries gets candid about the brand’s approach in an exclusive interview with EE at Pitch CMO Summit 2017.

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Germany's palaces, parks & gardens are apt for fairy-tale weddings- Romit Theophilus, Director, GNTO

With the capital, Berlin being one of the top party destination in the world, Germany is getting lot of attention from Indian event organisers. The latest trend being the fairy tale themed destination weddings in German castles. Romit Theophilus, Director India, GNTO (German National Tourist Office) believes Germany is a country which has something to offer to everyone. In an exclusive interview with EE, he discusses the immense tourism value of Germany, and what it has to offer to India.

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“We will occupy the Indian market”- Robin Coupar, Global Brand Ambassador, Glen Grant

Aspri Spirits is launching Glen Grant (10 Year Old) in India that has won two of the highest accolades in the Whiskey world. The ‘Most Coveted Single Malt of the Year 10 Years and Under’ and a ‘Liquid Gold’ score of 96 out of 100 in the 13th edition of Jim Murray’s Whisky Bible, for the fourth consecutive year. In an exclusive interview with EE, Robin Coupar, Global Brand Ambassador talks about: The niche the brand aims to carve in the Indian Market, the audience they are eyeing and their long term goals.

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Craft beer has a unique style and taste, which can only be enjoyed if poured right: Anuj Kushwah, Witlinger Beer

Craft Beer Brand Witlinger has launched its ‘Now Rolling’ initiative which is the first of its kind concept in India. Driven on enhancing consumer knowledge and generating awareness on beer drinking habits to create an authentic experience of crafted beers, the campaign aims to target beer lovers with an interesting awareness drive around the craft beer experience. In an exclusive interview with EE, Anuj Kushwah talks about Witlinger’s ‘Now Rolling’ campaign, the unique ‘Wit-parties’ and the placement of the brand in the Indian market. Excerpts from his interview.

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