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Latest Articles in industry watch

Star India wins bid for Vivo IPL broadcast rights for Rs 16347.50 Cr

Sports broadcaster Star India has won the Vivo Indian Premier League's (IPL's) global media and digital broadcast rights for the five year period from 2018 to 2022.

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10th edition of EEMAGINE 2017 to celebrate event industry's 'decade of transformation'

EEMA, India’s apex body of the events and experiential marketing industry is hosting the 10th edition of EEMAGINE and EEMAX Global Awards, from 8th to 10th September 2017, at Hotel Pullman, Aerocity, New Delhi.

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Sehwag cricket academy and COWE organise Queen'sXI women's cricket league

Sehwag cricket academy and Confederation of Women Entrepreneurship COWE Delhi launched ‘QueensXI', a cricket league for women, from 31st august to 2nd September.

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Brandwave executes launch of MRF's luxury tyre range Perfinza

MRF Limited, an Indian Tyre manufacturing company released the Perfinza range of tyres at an event in Chennai, where the top management was present with their global brand ambassador, Mr. A B D Villiers.

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Royal Stag Barrel Select continues sponsorship of 19th Jio Mami

Royal Stag Barrel Select Large Short Films, a stage for short films in India, announces its association with Jio MAMI with Star for the second time in a row

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Dsport bags broadcast rights of Mexican Pro-Wrestling series ‘Lucha Underground’

Sports TV channel Dsport launched by Discovery Communications India, has acquired exclusive broadcast rights of Mexican Pro-Wrestling series, Lucha Undergorund. DSPORT will broadcastall the three seasons of Lucha underground, 98 episodes across 3 seasons,every Friday at 8:00 pm starting September 1, 2017.

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Yusuf Merchant and Adil Khan exit Kinetic Worldwide to join DDB MudraMax

In a strategic move to reinforce the existing senior leadership team of the agency’s outdoor unit, Gour Gupta, CEO, DDB MudraMax recently announced the appointment of Yusuf Merchant as Vice President, DDB MudraMax-OOH and Adil Khan as Associate Vice President, DDB MudraMax-OOH. Yusuf would be based out of Mudra House, Mumbai and Adil would function from the agency’s Gurugram location.

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The Indian experiential sports marketing framework demystified

Engaging with consumers in a more meaningful and personal manner is a key directive for most brand managers today. The exciting new developments in Indian amateur sports market are opening up one big opportunity for brand managers to engage their prized consumers through a topic that they are passionate about.

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Brand Street launches rural marketing initiative 'Rural Street'

Brand Street India, a leading integrated marketing agency has launched “Rural Street”, a new identity for its Rural Marketing branch. Mr. Rajesh Dogra has been tasked with the agency’s planning & implementation of rural projects nationally.

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"We started with Rs 7500 between three of us", Sabbas Joseph reveals the untold success story of Wizcraft

A torch bearer for the events industry, Sabbas Joseph, founder of Wizcraft, is among the most influential figures in Indian events and entertainment. The man behind milestone events like IIFA, Michael Jackson Live in concert, Commonwealth Games, India's 50 years of Independence celebrations and Global Citizen Festival, Joseph shares a reminiscent narrative as he takes us through his eventful journey as a Wiz.

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