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Latest Articles in industry watch

Ministry of Tourism promotes luxury trains with The Great Indian Blog Train

The Ministry of Tourism, Government of India, keeping in mind the importance of Social Media as an effective tool for destination branding and marketing, is organizing a Social Media Key Influencers’ Campaign “The Great Indian Blog Train” involving bloggers from the across the world, who have been invited to travel to destinations in the country on the Luxury Trains operating in different States.

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M3M appoints Alchemist to handle 360 degree marketing duties

Gurugram based real estate gaint, M3M, hires Alchemist Marketing Solutions as its overall marketing and communications Agency on Record. M3M stands at the threshold of bringing in more landmark, innovative concepts to real estate and Alchemist will focus on providing the marketing support to achieve this agenda.

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28 February to reveal new EEMA president, Sabbas Joseph defines presidential qualities of successor

After serving two successive terms and four years as president of the Event and Entertainment Management Association (EEMA) the time has come for Sabbas Joseph to pass on the baton. The new president will be revealed on 28 February 2018 once the election process is complete. Meanwhile Joseph defines the ideal candidate through eleven desirable presidential qualities.

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Sanjay Dalmia Group to promote spiritual tourism in India

Industrialist and Philanthropist, Shri Sanjay Dalmia is foraying into Spiritual tourism through their recent venture Dalmia Medicare.The group has already entered into Medical Tourism offering various kind of medical services to patients all across the world. Spiritual tourism has emerged as a vital component of India’s tourism industry, especially in medical tourism.

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Event agencies prepare to battle it out on the field with EEMA 'Futsal League'

The Event and Entertainment Management Association (EEMA), is conducting ‘EEMA Futsal League’- a first of its kind, inter-agency football tournament on 24th February at Tiger Play, Citimall West, Mumbai.

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Lakmé Fashion Week and WeWork launch fashion incubation program

IMG Reliance and Lakmé Fashion Week have partnered with global coworking giant, WeWork, to launch a fashion incubation program. This is an exclusive opportunity for young designers to access space at WeWork in Mumbai or Gurgaon for a period of three months. The key objective of the program is to help young designers to be part of a larger progressive movement that WeWork provides with access to cross industry learning which is missing in the fashion industry. This initiative promises to accelerate growth with opportunities to network and learn from peers in diverse fields of creativity and business.

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Candid Marketing announces alliance with Shiv Sethuraman’s The New Business

Candid Marketing, a leading experiential marketing and brand activation agency, has announced an alliance with The New Business in the areas of growth and business development.

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Official Incredible India calendar launched, features country's popular events

In line with the Government’s Digital India initiative, Hon'ble Minister of State for Tourism (Independent Charge) and Minister of State for Electronics & Information Technology, Mr. K.J Alphons launched the Incredible India digital calendar in New Delhi last week. He also released the Incredible India Wall and Desk Calendar for 2018.

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Dubai Tourism appoints Nijhawan Group as destination representative in India

Dubai Tourism has announced the appointment of Nijhawan Group as its in-market destination representation and trade marketing management firm in India. The decision was driven by the Indian subcontinent’s growing outbound demand, witnessed in the steady rise in visitation from India, along with rises in the length of stay and spending power of Indian travellers.

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Think Strawberries to represent Visit Orlando in India and UAE

Orlando is claimed to be the theme park capital of the World and among the most visited destinations in the USA. Think Strawberries, India's market leading travel representation company, has been appointed as the sales, media, marketing and PR representative in India and UAE for Visit Orlando, the official tourism association for Orlando, Florida.

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