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Latest Articles in industry watch

Super Boxing League to launch interactive pro boxing gyms to engage fitness enthusiasts

Boxing in India has for many years been one of the most popular sports and with the launch of Super Boxing League (SBL) with participation from top pugilists from India and abroad, the stage is set for some exciting ring action. This unique concept was born thanks to British businessman Bill Dosanjh, also the founder and promoter of successful Super Fight League held recently in New Delhi, India.

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Zee Jaipur Literature Festival to transform The British Library as part of 4th edition in London

On May 20th and 21st the British Library will be transformed as the ZEE Jaipur Literature Festival animates its iconic spaces for the first time in celebration of a significant cultural partnership. ZEE JLF@The British Library will present a showcase of South Asia’s literary heritage, oral and performing arts, music, cinema and illusion, books and ideas, dialogue and debate, Bollywood and politics in the context of this broader view of India and its relationship to the UK.

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Jordan Tourism collaborates with 'Pammi Aunty' to drive Indian tourists to the country

Think Strawberries, the Jordan Tourism Board Representative office in India along with the Embassy of Jordan in India recognized actor Ssumier Pasricha for his outstanding contribution towards promoting Jordan Tourism through his iconic series 'Pammi Aunty' in India.

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The Social Street partners Amp.Amsterdam to harness strength of audio marketing

The Social Street announces an exclusive partnership with Amp.Amsterdam, a global leader in sound design, identity and innovation to help brands in India leverage the science of sound in their brand communication.

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Droom bags title sponsorship of startup reality show MTV Dropout

From Bill Gates to Sachin Tendulkar, people who have become some of the most iconic figures in our country have achieved what they have only because they had strong vision, resilience and courage to back their passion in achieving that vision. In keeping with the same spirit, Droom, India’s pioneering online automobile transactional marketplace has now become the title sponsor for MTV Dropout, India’s first start-up reality show that seeks to find out India’s next big entrepreneur.

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Sony Music Entertainment India appoints Hill+Knowlton for their PR mandate

Sony Music Entertainment India has appointed Hill+Knowlton Strategies as their agency for Public Relations in India. Sony Music India, a wholly owned subsidiary of Sony Music Entertainment worldwide, boasts an extensive catalogue of legendary recordings, celebrated artists as well as several Bollywood soundtracks. The communication mandate spreads across all the verticals including Bollywood music, international, Pop and more.

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Indian Men’s Ice Hockey Team solicits funding to compete in international tourney

When 22 Indian players, have to seek the help of 1.3 Billion countrymen to represent them in an international tournament, you realise why nothing apart from cricket flourishes in India. Indian Men’s Ice Hockey Team is doing just that.

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Percept brings Ultra Music Festival experience to Delhi and Mumbai

Ultra Worldwide launched the Road To Ultra concept back in 2012 and will now be bringing the globally celebrated brand to New Delhi on 8th of September 2017 at the India Exposition Mart, Greater Noida and to Mumbai in February 2018 for the very first time.

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Last phase of Justin Bieber tickets goes live today, Rs 5040 upwards

With less than a month to go for Justin Bieber’s maiden concert in India (scheduled on May 10th at Mumbai’s DY Patil Stadium), BookMyShow today announced that it will begin the second phase of ticket sales for the highly anticipated event on Friday, April 14th at 2 pm across all its platforms. This, incidentally, will also be the last chance for all Bieber fans to buy the tickets for this mega event.

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Heineken brings UEFA Champions League trophy tour to India

Football fans in Mumbai rejoiced as they won the honour of hosting the UEFA Champions League Trophy Tour presented by Heineken in India. Heineken continued its 'Champion the Trophy' campaign in India by giving local football fans a chance of a lifetime to host and unveil European club football competition’s most coveted prize - the UEFA Champions League Trophy in their city for the first time in the program’s eleven year history.

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