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Latest Articles in experiential marketing

Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services

The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.

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Insurance Industry takes a leap of faith towards Digital Experiential Marketing: Anjali Malhotra, Aviva India

Companies utilizing experiential marketing strategy will find ways to help customers form memorable, emotional connections with a brand to foster customer trust and a long-term value relationship with the brand writes Anjali Malhotra, Chief Customer, Marketing, Digital and IT Officer, Aviva India.

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Can anything be experiential anymore? --Dr K Rajeshwari

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined.

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EEMA to host its 2nd ‘Thought Leadership Panel’ on Experiential Marketing on 16th May, at 12.30 PM

This panel is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperiential.com

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Luxury & Experiential Marketing Post-Corona: Sabeer Ahluwalia

Co-marketing/ co-branding helps to garner best client experience, jointly increase ROI and provides opportunities for growth writes Sabeer Ahluwalia.

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Join EEMA’s Special Webinar on Experiential Marketing at 2.30 PM today

This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperiential.com.

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Will brands continue to spend big on experiential marketing in a zero-touch world?

Over the past few years, experiential marketing has become an important part of the entire marketing mix and a significant number of brands have been using it to create lasting brand experiences.

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BIGO LIVE stands in solidarity to support Corona Warriors, through their #WeAreThankful initiative

BIGO LIVE family, on Sunday got together on their live streaming platform with a common cover pic & a gratitude message that said #WeAreThankful.

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Madison World’s MOMS lights up Mumbai sky with drone light show for OPPO Reno3 Pro launch

The event was live streamed on OPPO India Facebook page, Instagram handle, YouTube brand page and Twitter.

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Strategic shift in marketing mix – from 4P’s to 4E’s: Amit Diwan, Marketing Consultant, Pay U

Companies graduating from the traditional 4Ps to the new age 4Es will be the ones that will maintain or develop a competitive edge writes Amit Diwan.

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