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Latest Articles in experiential marketing

Madison World’s MOMS lights up Mumbai sky with drone light show for OPPO Reno3 Pro launch

The event was live streamed on OPPO India Facebook page, Instagram handle, YouTube brand page and Twitter.

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Strategic shift in marketing mix – from 4P’s to 4E’s: Amit Diwan, Marketing Consultant, Pay U

Companies graduating from the traditional 4Ps to the new age 4Es will be the ones that will maintain or develop a competitive edge writes Amit Diwan.

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Does experiential marketing play a pivotal role in helping brands satisfy growing customer demand for digital detoxification?

Real experiences will always be relevant because they ensure the inclusion of human interaction in the conversation between brands and consumers writes Ranjit Raina, CEO, Geometry Encompass.

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Micro influencers, our own virtually connected celebrities: Aaradhya Khanna

Micro-influencers present their content on social media in a way that they are always virtually connected to their followers at a personal level writes Aaradhya Khanna, CMO, Gem Selections.

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Xerox announces Leo Joseph as its Managing Director in India

Leo comes with over 28 years of extensive leadership experience and an in-depth market understanding to propel Xerox into the next phase of growth in the country.

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We need to look at marketing as an experience rather than a transaction: Deepa Krishnan, Starbucks India

To understand the growing clout of the experiential in the marketing mix, we recently spoke to Deepa Krishnan, Head Marketing, Digital, Loyalty and PR at Starbucks and here is what she had to say.

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Film Star Tamannah to endorse Mobile Premier League

Tamannaah joins Indian Cricket Captain Virat Kohli, who recently renewed his association with MPL, as Brand Ambassador of the skill gaming platform.

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Faber-Castell adopts influencer marketing as a new way to reach its customers

Faber-Castell India has adopted a unique way of reaching out to its audience where they are adopting loyal brand customers as influencers.

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In a first, Facebook rolls out its ‘More Together’ campaign in India

The campaign highlights the power of connections through a high decibel marketing campaign.

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If not cookies, what’s next: Daniel Heer

Brands will continue to have the need to identify their CRM customers while executing their online marketing strategies writes Daniel Heer, co-founder and CEO, zeotap.

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