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Latest Articles in experiential marketing

Times OOH helps brands garner maximum ROI at Mumbai Airport during the festive season

The shopping festival delivered unparalleled value to brand partners promoting relevant products and services.

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Nando’s launches an experiential marketing campaign to create disruption

Known for its clever marketing, the brand has placed an enormous egg with ‘Hatching Soon’ etched on it in the mall atrium to create a sense of curiosity among people.

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Vivo Smartphone goes Digital, uses power of Programmatic DOOH to connect with Urban Indians

Vivo Smartphone rolled out an extensive two month long national campaign for the new V17 Pro handset with Eyetalk Media Ventures.

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Marketing is not a department, it is a culture: Abhishek Gupta, CMO, Edelweiss Tokio Life

Marketing is uniquely positioned to not just be the voice to the customer, but also the voice of customer within the organisation writes Abhishek Gupta, CMO, Edelweiss Tokio Life

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Katrina Kaif launches Kay Beauty in partnership with Nykaa

Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa.

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