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Latest Articles in experiential marketing

Smart Marketers use experiential marketing amply supported by social media to create the right buzz: Shashi Seth

In an interview with BW Applause and EE, Shashi Seth, Sr. Vice President, Oracle Marketing Cloud shared how brands are looking at experiential marketing, role of social media in creating right experiences and more.

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Experiential marketing will have a great place and a lot of that will be driven by digital: Shenaz Bapooji, CMO, Shopmatic

Brands have no other option but to find ways through which they can stay connected with their customers and continue their selling through the digital universe.

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Experiential Marketing in the Age of COVID – 19: Navneeth Mohan, Director & CEO, Laqshya Live Experiences

A combination of on-ground events with limited audiences and virtual remote audiences will be the trend writes Navneeth Mohan.

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Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services

The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.

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Insurance Industry takes a leap of faith towards Digital Experiential Marketing: Anjali Malhotra, Aviva India

Companies utilizing experiential marketing strategy will find ways to help customers form memorable, emotional connections with a brand to foster customer trust and a long-term value relationship with the brand writes Anjali Malhotra, Chief Customer, Marketing, Digital and IT Officer, Aviva India.

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Can anything be experiential anymore? --Dr K Rajeshwari

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined.

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EEMA to host its 2nd ‘Thought Leadership Panel’ on Experiential Marketing on 16th May, at 12.30 PM

This panel is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperiential.com

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Luxury & Experiential Marketing Post-Corona: Sabeer Ahluwalia

Co-marketing/ co-branding helps to garner best client experience, jointly increase ROI and provides opportunities for growth writes Sabeer Ahluwalia.

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Join EEMA’s Special Webinar on Experiential Marketing at 2.30 PM today

This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperiential.com.

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