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Latest Articles in experiential marketing

Digital events are generating revenue, great content and global connections: Vidya Alva, Percept ICE

Brands are expecting innovation, out-of-the-box creativity and bespoke experiences in the virtual space, says Vidya Alva, Executive Vice President & Business Head, Percept ICE.

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Technology will be a game-changer for brands looking at experiential marketing: Niki Singh

Brands are innovating and broadening their horizon to weave a digital and virtual experience into their experiential marketing plans writes Niki Singh, Vice President (Strategy) of GenY Medium.

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Bring consumer closer with Experiential Marketing: Ronak Sarda, Founder, Cover It Up

With Experiential marketing, one needs to think big and push the boundaries by including in the campaign multiple forms/ways of Consumer engagement which includes voice and opinions of the audience.

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IPL 2020: Brands bet big on creating new digital experiences

This celebrated sporting event of the year will be played sans spectators, glamorous cheerleaders and the usual buzz associated with the game.

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Brands have no choice but to slash experiential spends due to this pandemic: Sameer Tobaccowala

Event managers who constantly pride themselves on their ability to handle crisis suddenly find themselves dumbstruck and floundering, says Tobaccowala.

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Smart Marketers use experiential marketing amply supported by social media to create the right buzz: Shashi Seth

In an interview with BW Applause and EE, Shashi Seth, Sr. Vice President, Oracle Marketing Cloud shared how brands are looking at experiential marketing, role of social media in creating right experiences and more.

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Experiential marketing will have a great place and a lot of that will be driven by digital: Shenaz Bapooji, CMO, Shopmatic

Brands have no other option but to find ways through which they can stay connected with their customers and continue their selling through the digital universe.

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Experiential Marketing in the Age of COVID – 19: Navneeth Mohan, Director & CEO, Laqshya Live Experiences

A combination of on-ground events with limited audiences and virtual remote audiences will be the trend writes Navneeth Mohan.

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