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Latest Articles in csr

Hyundai's 'Safe Move Traffic Safety' campaign engages school children

CSR

Hyundai begins phase two of its CSR initiative ‘Safe Move- Traffic Safety Campaign' across 10 major cities. Safe Move Traffic safety Campaign in India focuses on spreading awareness about traffic safety amongst children in a fun and engaging manner.

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Goa Rhythm & Blues Music Festival: A party strictly for do-gooders

CSR

Genesis Foundation (GF) which works for the cause of critically ill, under-privileged children, has announced the second edition of Goa Rhythm & Blues Music festival, a platform that brings together music artists from across the country to perform and raise funds for the kids battling with their lives.

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Western Union to “light up” Indian villages this Diwali

CSR

The Western Union Company, a global payment services provider, aims to light up 15 remote villages in India this Diwali. Through its collaboration with The Energy and Resources Institute (TERI), and building on last year’s campaign’s success, Western Union will make solar-panel powered electricity available to residents in Jharkhand’s villages.

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Engagement and cause marketing through sports

CSR

The last few months, have made the internet a slightly more visually appealing place than it has been for quite some time now, especially when it comes to “inspirational” “motivational” or just human interest story telling. The digital A/V’s are compelling with real stories of grit, determination and focus- all of which lead to one road with success as the end destination.

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La Trobe University, Australia announces Education Alliance Study Tour 2016 for Disable Students - Launched by Bollywood Actress Vidya Balan!

CSR

Multi-award winning Indian actress Vidya Balan visited La Trobe University on Friday, 19th August 2016 to meet staff and students taking part in a new International effort to help children with disabilities in India. Led by Educationist Dr Mary Keeffe, the first cohort of fifteen La Trobe students will travel to Mumbai and New Delhi in November.

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Aura manages the annual Dawn to Dusk running and cycling marathon

CSR

With bright stars brightening up the spirits of every participant, the turnout on-ground was also considerable, taking into account the odd timing for a sports event. While the rest of the country was fast asleep, 5000 enthusiastic participants got their adrenaline pumping as they warmed up to the vigorous moves of Zumba, under the stars. The Marathon was inundated with 250 volunteers, 4500 enthusiastic runners and a galaxy of VIPs. This was not just any other marathon. It was a race where every participant helped educate an underprivileged child!

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