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Latest Articles in consumer events

Hotstar employs subliminal messaging to promote sitcom Sarabhai vs Sarabhai

Sarabhai vs Sarabhai Take 2 is using tea as a vehicle for promotion. And their partner in crime is CupShup, an Indian advertising company that uses paper teacups to channelize discussions with a considerable exposure time of 5-7 minutes.

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Vans promotes Go Skateboarding Day 2017 with 50 events in 10 Asian countries

Every year on June 21st skateboarders around the world celebrate their love for skateboarding and show their individual creativity and self-expression, by taking the day off and going out to skate their favorite local spots. Action sports footwear, apparel and accessories brand, Vans, supported over 50 such events in Asia.

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IIFA partners Lycamobile, McDonalds in NYC, signs Easy Partners as official merchandiser

The 18th Edition Of Lycamobile Presents IIFA Festival in Association with McDonalds in just a few days will descend to the city of New York for the very first time. As fans from all across the world await for the biggest celebration of Indian cinema worldwide, International Indian Film Academy, the flagship initiative of India's leading event agency Wizcraft, is pleased to announce its diverse range of official IIFA merchandise. New York based Easy Partners, a boutique licensing and merchandising company ties up with IIFA as the official merchandise partner to produce, market and sell the merchandise.

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Delhi leg of Jagran Film Festival 2017 wraps up, Kanpur next

The five-day long Jagran Film Festival 2017 culminated with a houseful of people who convened on 5 July to share their everlasting passion for everything Bollywood.

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India Kids Fashion Week to hold Mumbai auditions this weekend

The 2017 edition of India Kids Fashion Week in association with Asian Paints – Kids’ World, Crocs and Sony Yay, is back and gearing up for its two-day auditons in Mumbai.

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The Chainsmokers to headline Road to Ultra India, a Percept Live initiative

Making its long-awaited foray into the Indian sub-continent this September, two Road To Ultra Shows will be organized by Percept Live in Mumbai and New Delhi, on the 7th and 8th September, respectively.

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Kohler elevates retail experience with first Kohler Experience Center in Delhi

Created to serve architects and designers working on projects in India and abroad and to offer consumers on-site product immersion, Kohler’s 10,000 square-foot experience center located in the heart of New Delhi will make it easier than ever to make the bathroom the centerpiece of the home. It also features a unique collaboration with seven of India’s top architects.

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Event Capital and Craftworld Events host Delhi auditions of India Kids Fashion Week

The 2017 edition of India Kids Fashion Week in association with Asian Paints – Kids’ World, Crocs and Sony Yay is back in Delhi. Dedicated to showcasing kids fashion, the show is a joint venture between Event Capital (A Laqshya Media Group Company) and Craftworld Events

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After zonal and state level pageants, Mrs India gears up for nationals

Mrs. India Pageant, a beauty contest for Indian married​ ​woman and platform which provides a gateway to international​ ​platforms like Mrs. Asia International, Mrs. World and Mrs. Planet, is​ ​now ready for Nationals of Mrs. India 2017 after Mrs. India's Zonal and​ ​​State Pageants.

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8th Jagran Film Festival arrives in Delhi Bollywood style

The mega city and the capital of India, New Delhi is the host of the glittering opening ceremony and the first week of the 8th Jagran Film Festival 2017. The event kicked off on 1st July 2017 in the heart of South Delhi at Sri Fort Auditorium in presence of acclaimed actors, dignitaries, filmmakers, and cinema lovers. The inauguration was done by Rishi Kapoor, Director and Producer pair - Anand Surapur and Punit Desai and the Jagran official team.

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