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Latest Articles in consumer events

Percept to organize 'Empress Universe 2018', a global beauty pageant to be launched in India

A first-of-its-kind beauty pageant, 'Empress Universe 2018' is going to be launched in India. A pageant in conventional definition, it is an international initiative of change and empowerment for married, single and petite women from all walks of life and geographies and attracting contestants from USA, UK, South Africa, Canada, Sri Lanka, Australia and other countries

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Vajor's intimate store launch in Delhi featured a terrarium workshop, creative giveaways & live music

Vajor, women’s fashion & lifestyle brand hosted an event on account of the launch of its flagship store at Ambience Mall, Vasant Kunj, New Delhi. The stores are a physical render of the Vajor website, clean, fuss-free, effortless to browse, equipped with modern bohemian fashion and lifestyle products.

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Vh1 Supersonic Takeover’ to be organised at Imagica on its 5th anniversary

The multi-genre music festival, Vh1 Supersonic, which set the stage on fire at Pune in February this year, is back with specially curated artists to celebrate the 5th anniversary of Imagica. Offering a wide plethora of thrilling and exciting rides and attractions for guests of all age, Imagica is geared to celebrate its fantastic 5 years with the India’s favorite artists Zaeden and Lost Stories. The special anniversary bash that ensues 4 pm onwards on Saturday, 26th May, is sure to enthral all guests with enrapturing late night rides, and an ecstatic night parade.

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Cartoon Network and Pogo adopt a fan-first strategy to engage children at malls

Cartoon Network and POGO, Turner India’s popular kids entertainment brands, recognize the power of engaging with their little fans at malls. Reflecting the brands’ fan-first strategy, the current mall engagements – Cartoon Network Live and POGO Live – give kids a chance to get to know their favourite characters and shows better.

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Miami based creator of Zumba Beto Perez to organize Masterclass in Delhi, Badshah to perform

Miami based Beto Perez, the creator of the world’s largest branded fitness programme Zumba, will visit Delhi for the first time to deliver a Zumba Masterclass to over 1000 lucky participants on the 5th of May 2018 at India Expo Mart, Noida. Making a special appearance at the Masterclass will be one of India’s most celebrated rapper Badshah.

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Indian Motorcycle organises IMRG weekend ride to Mussoorie

Indian Motorcycle, America’s first motorcycle company, organised an Indian Motorcycle Riders Group (IMRG) weekend ride to the Queen of Hills, Mussoorie.

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9th Jagran Film Festival invites entries from the the ad world

Travelling film festival Jagran Film Festival, in its 9th edition this year, will present awards to Advertising and Public Service Advertising films.

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5th edition of Zee JLF at The British Library returns to London in June 2018

From 8-10 June 2018, London’s iconic British Library will once again be transformed as ZEE JLF at The British Library fills its historic spaces with a sumptuous showcase of South Asia’s literary heritage, oral traditions, performing arts, books and ideas. Dialogue and debate from across the region highlight the cultural and social diversity found within it and shed new light on its current relationship with the UK.

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SRK inaugurates 3 Kalyan Jewellers showrooms in 3 countries in 1 eventful day

Shah Rukh Khan who was on a one-day trip to the Middle East, travelled across three countries to inaugurate Kalyan Jewellers showrooms at three locations- Dubai, Doha and Kuwait City. The appearance of the superstar created a frenzy among fans as the crowds jostled to get a glimpse of the King Khan.

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Percept announces Bollyboom Guru Randhawa India Tour across 9 cities

Bollyboom, the Bollywood Dance Music Property of Percept Live, announced its multi city tour with the popular Guru Randhawa. The Bollyboom Guru Randhawa India Tour will cover 9 cities including Ahmedabad on 26th May 2018, Bhuvaneshwar on 27th May 2018, Indore on 2nd June 2018, Mumbai on 8th June 2018, Pune on 9th June 2018, Kolkata on 10th June 2018, Lucknow on 15th June 2018, Surat on 17th June 2018 and 5th August 2018 Guwahati.

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