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Latest Articles in Protalk

Events have always been an integral part of our marketing mix: Bishwajeet Samal, Volkswagen

In an exclusive interview with EE, Bishwajeet Samal, Head Marketing, Volkswagen India, spoke about the rise of event marketing and more. Read on.

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Technological innovations are reshaping consumer expectations : Manoj K. Agarwal, Viviana Mall

Adoption of breakthrough technologies such as artificial intelligence (AI), Internet of Things (IoT) as well as blockchain, is helping brands and retailers deepen their engagement with customers.

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India the next big destination for weddings & events : Geeta Raj, Wow Venue

There are a number of international clients who want to renew their vows by the traditional Indian ceremony, no matter which part of the world they are in, writes Geeta Raj, Founder Wow Venue.

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Trends shaping the tourism industry in 2020: Daniel D’souza, President and Country Head, Leisure, SOTC Travel

Travellers in India have begun stepping away from the same-old “long-term vacations during traditional holiday periods” and are seeking a varied portfolio of attractive tourism products.

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Five tips to revolutionizing your Martech Stack: Prasad Shejale, Co-founder and CEO, Logicserve Digital

The current marketing trend is more about creating better customer experiences and campaigns by delivering increased relevance and personalization.

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Tourism generating employment by unlocking job opportunities, where it’s needed most: Raveendra Singh, Adlabs Entertainment

Tourism has emerged as an instrument for employment generation, poverty alleviation and sustainable human development.

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India is emerging as a front runner in World tourism: Rahul Gomes, MD, Oak's Management Consultancy

Today while most countries fight for mind-space among the tourist diaspora, India stands out because it offers so much more and fits the wallet for almost anyone.

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Cruise Tourism- A new prospect for job opportunity: Nalini Gupta, Costa Cruise India

Cruise Tourism is a major source of employment because of its labour-intensive nature and the significant multiplier effect on employment in related sectors.

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Tips to perfect digital strategy for travel & tourism brands in India: Prasad Shejale, Co-founder and CEO, Logicserve Digital

The latest trends of India’s travel and tourism industry and the benefit it receives from evolving digital marketing landscape.

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Technology is driving the adventure Tourism Industry: Amit Jain, Founder, Rising Star Tours and Travels

The travel and tourism companies have witnessed the growth of travellers opting for the new destination never explored before.

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