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Latest Articles in Protalk

The Rise of Event Based Learning: Viraj Kalra, Co-Founder White Ladder Consulting

Viraj Kalra of White Ladder Consulting Pvt Ltd. writes about the rise of Event Based Learning and how White Ladder is taking this concept to its next level.

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Language of compassion needs no tutoring: Roma Balwani

Balwani writes about the symbiotic connect which cricket enjoys in India.

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Branded content marketing is a mirror image of marketing a Bollywood film-Mayur Parekh

Mayur Parekh, Business Head, Amplify18, Network18’s Entertainment, Lifestyle and Brand entity, shares his thoughts on how branded content is perceived in India.

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5 Work Ethics you must have as an Event Professional

Here are five important work ethics to keep in mind before starting your journey as an event professional.

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Transition from Instore selling to Online Selling – How is it going to Impact the Sportswear industry?

The transition from offline to online is not optional there are many paths to it, writes Rajiv Mehta and Prashant Desai, Founders D:FY.

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Personal Branding and successful strategies for brand building: Lakshmi Pratury

According to Lakshmi Pratury, Founder and CEO INK, the three strategies for successful brand building include-authenticity, learning from others and harnessing the power of social media.

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Important for brands to be consistent across platforms to present a distinct experience: Swati Bhattacharya, CK Birla Group

In today’s world where a number of brands are vying for the attention of the same saturated groups of audiences, they need a competitive advantage says Swati Bhattacharya, Chief Marketing and Communication Officer & Chief Diversity Officer at The CK Birla Group.

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Experiential marketing allows brands to be more dynamic in the marketplace: Sushil Matey, Director, Marketing, Livpure

On a day to day basis, more than 50% consumers tend to spend 1 to 10 minutes on an average on experiential marketing than surfing social media platforms writes Sushil Matey of Livepure.

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Events are a valuable tool to marketers: Mazhar Nadiadwala

Mazhar Nadiadwala, Managing Director, Dome Entertainment Pvt. Ltd speaks about the decisive factors that have contributed significantly to the evolution of the industry.

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