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Latest Articles in Protalk

Has Covid-19 pressed the reset button on customer loyalty?

Ashvin Vellody, Partner, Deloitte India & Jay Bhuva, Director, Deloitte India say that brands need to re-write the definition of loyalty by putting the customer’s interest first with a thoughtful T.R.U.S.T strategy.

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You turn businesses into brands with smaller intangible actions: Madhavan Sankara, Founder & CEO, Madarth

Brands have to understand the new battleground where the societal psyche is changing fast writes Madhavan Sankara.

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The need for tech influencers to create disruptive content for brands to stay ahead of the curve: Tech Burner- Shlok Srivastava

We are content creators and we know how to connect with people on a deeper level writes Shlok Srivastava.

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Future of FinTech in a Post Pandemic World

The upsurge of e-payments & Digital Lending during COVID-19, alongside the role of technology in driving contactless financial transactions in the country.

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Change in consumer behaviour and shift of trends in the events industry: Fawaz Syed

The work from home culture had led to a behavioural change that may outlast the pandemic writes Fawaz Syed, Co-founder, Digital Jalebi.

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There are many things that can be improved at EEMA: Samit Garg, Executive Vice President, EEMA

As part of ‘Everything Experiential Leadership Series’, we spoke to Samit Garg about the expectations from the new EEMA leadership and more.

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Transforming Exhibitions to re-establish the B2B connect: Raj Manek

The Exhibition Industry will undergo dynamic changes in the wake of new health and safety measures writes Raj Manek, Managing Director, Messe Frankfurt Trade Fairs India Pvt Ltd.

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Applying a Resilient ‘Voucher Code’ to the Retail Industry of Tomorrow: Adrian Johnston

Brands which reinvent and adopt new ways to overcome challenges are the ones that will succeed in the next era of retail writes Adrian Johnston, Senior Vice President, Cloud Applications (SaaS), Japan and Asia Pacific, Oracle Corporation.

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