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Latest Articles in Experiential Marketing

CX To Drive Growth For Multiplexes

Recovering swiftly from the tumultuous times, the cinema sector will transform in a big way and for the better, writes Pramod Arora, Chief Growth and Strategy Officer, PVR Ltd

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Somany Ceramics Expands its Footprints in Gurugram By Opening its Third Somany Grande Showroom

The company is strengthening its presence by opening new display centers & expanding showroom networks to enhance the customer experience and reach out to a larger audience.

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DLF Promenade Launches New Shopping Campaign - 'Bounce Back'

As part of the campaign, the shoppers will enjoy some lucrative offers.

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Black White Orange to Debut Official ISRO Merchandise in India

Staying true to ‘Make in India’, the merchandise line will endeavor to create awareness and interest amongst students, children and public, in the domain of space science & technology and propagate its astounding achievements.

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Hero MotoCorp Appoints Ranjivjit Singh as Chief Marketing Officer

Singh has served stints at Ericsson Communications, Microsoft India, HP India and Samsung in the past.

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Coming To Terms With Uncertainty--The Current State Of Event Agencies

Industry experts share that the second wave of the pandemic has brought uncertainty in terms of resuming business activities.

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Experiential Marketing Is Going To Make A Significant Comeback: Damyant Singh Khanoria, OPPO

Upcoming events like the ICC World Cup will hold major significance for OPPO's marketing, says Khanoria.

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The New Paradigm of Experiential

The en masse cancellation of events has compelled brands to formulate new ways to engage their consumers.

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How brands are leveraging Experiential Marketing in Covid Times: Anjan Prasad

Increase in digital media consumption and decrease in advertising expenditure has pushed the marketeers towards exploring experiential marketing more than ever before, writes Anjan Prasad, Founder & CEO, Noboru World.

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