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Latest Articles in Experiential Marketing

Experiential marketing will have a great place and a lot of that will be driven by digital: Shenaz Bapooji, CMO, Shopmatic

Brands have no other option but to find ways through which they can stay connected with their customers and continue their selling through the digital universe.

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Experiential Marketing in the Age of COVID – 19: Navneeth Mohan, Director & CEO, Laqshya Live Experiences

A combination of on-ground events with limited audiences and virtual remote audiences will be the trend writes Navneeth Mohan.

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Activations in the time of Covid: Kumar Naveen, Experiential Specialist, Vibgyor Brand Services

The idea is to create memorable experiences that will engage, delight and excite even from a distance writes Kumar Naveen.

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Insurance Industry takes a leap of faith towards Digital Experiential Marketing: Anjali Malhotra, Aviva India

Companies utilizing experiential marketing strategy will find ways to help customers form memorable, emotional connections with a brand to foster customer trust and a long-term value relationship with the brand writes Anjali Malhotra, Chief Customer, Marketing, Digital and IT Officer, Aviva India.

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Can anything be experiential anymore? --Dr K Rajeshwari

With social distancing becoming the new norm, Dr K Rajeshwari, Senior Associate Professor, Marketing, Great Lakes Institute of Management, Chennai tells us how experiential marketing is being redefined.

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EEMA to host its 2nd ‘Thought Leadership Panel’ on Experiential Marketing on 16th May, at 12.30 PM

This panel is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperiential.com

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Luxury & Experiential Marketing Post-Corona: Sabeer Ahluwalia

Co-marketing/ co-branding helps to garner best client experience, jointly increase ROI and provides opportunities for growth writes Sabeer Ahluwalia.

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Join EEMA’s Special Webinar on Experiential Marketing at 2.30 PM today

This webinar is presented by exchange4media & Red Carpet Awards in association with EEMA, and supported by BW Applause & everythingexperiential.com.

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Will brands continue to spend big on experiential marketing in a zero-touch world?

Over the past few years, experiential marketing has become an important part of the entire marketing mix and a significant number of brands have been using it to create lasting brand experiences.

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BIGO LIVE stands in solidarity to support Corona Warriors, through their #WeAreThankful initiative

BIGO LIVE family, on Sunday got together on their live streaming platform with a common cover pic & a gratitude message that said #WeAreThankful.

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