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Sujit Sahgal

Sujit Sahgal is the author of the recently published book 'A Wall Street View of Rural'

Latest Articles By Sujit Sahgal

A Marketer’s Guide To Changing Rural Consumer Behaviour

There are many Sitaranis in Indian villages who are driving spending decisions, prioritizing spending on income generating services vs consumption goods and marketer’s should see this as an opportunity.

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