Prasun Kumar

Prasun Kumar is the Marketing Head of He is a brand expert, blogger, technology enthusiast and entrepreneurial at heart with over 17 years of experience across Advertising, Retail & Telecom industries. He is the brain behind award winning popular campaigns for renowned companies like Magicbricks, Sony and MTS. He has also launched Xperia range of phones in India.

Latest Articles By Prasun Kumar

Experiential marketing can put more power in the hands of the real-estate consumer

These are exciting times to be a marketer. The traditional models of marketing were challenging enough, the explosion of digital marketing models and metrics have completely changed the rules of the game. The customer is largely invisible and that has shifted the paradigms of marketing. The disruption brought by online marketing channels have not only resulted in newer Value Propositions being created but has also resulted in newer Consumer Experiences being delivered.

Read More