Leena Lele Dutta

Leena Lele Dutta heads the business for Sony Pictures Network India’s (SPN) newly launched Kids’ Entertainment channel - Sony YAY!

Latest Articles By Leena Lele Dutta

'If you want to engage kids you have to think like one'

One of my favourite quotes on children is by Picasso. He says, "Every child is an artist. The problem is how to remain an artist after he grows up." He wasn’t far from the truth. Researchers at a North Dakota State University who studied adult creativity discovered that the more an adult thinks like a child, the more imaginative he or she becomes. This particularly holds true when creating kid-centric experiences.

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