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Joseph Eapen

The author is Senior Vice President/Director - India at SMG Insight/YouGov

Latest Articles By Joseph Eapen

Broadcasters developing their own sports events may be the future for the Indian market

Over the summer I wrote about how, despite a huge increase in price, the Pro-Kabaddi League (PKL) had become the best value sponsorship property in Indian sport. Well, since the League’s fifth season began in July, Vivo’s five-year partnership with the sport is looking increasingly like the deal of year.

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