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EE News Desk

EE News Desk

Latest Articles By EE News Desk

Bacardi NH7 Weekender reveals details of 3rd edition in Meghalaya

The Meghalaya edition of Bacardi NH7 Weekender will take place at the Jaintia Hills, at ‘Wenfield’ - The Festive Hills, Thadlaskein, Lad Mukhla. The venue located by the Thadlaskein Lake will have festival stages set up in between the hills and promises to provide a backdrop to the festival’s third edition in the state on October 27-28.

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Sony YAY! associates with Animals Matter To Me to make this Diwali ‘Pawesome’

This Diwali, in order to light up the lives of 'furry friends', Sony YAY! has partnered with Animals Matter To Me - an NGO and rescue foundation in Mumbai, to encourage children in India to love and care for animals.

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British Council introduces digital dance experience in India through Mix the Body

The British Council unveiled Mix the Body, a digital dance experience across India, created by Flying Object with choreographer Wayne McGregor and Attakkalari Dance Company from India. The platform has been created as part of the British Council’s UK/India 2017 initiative - a yearlong celebration of cultural exchange between the two countries.

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After Mary Kom, Intex employs movie marketing in Golmaal Again

On India’s most celebrated festival Diwali, Intex Technologies, a consumer electronics major, is bringing smiles and entertainment by partnering with the Ajay Devgn, Parineeti Chopra, Shreyas Talpade, Tabu, Arshad Warsi and Johnny Lever starrer Golmaal Again, the fourth installment in the Golmaal film franchise.

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Dsport to broadcast HBL Pakistan Super League 2018

Dsport, a sports TV channel launched by Discovery Communications India, will broadcast the HBL Pakistan Super League (PSL) 2018. Dsport will air live & exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from 6 teams including debutant Multan Sultans.

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Vivo Pro Kabaddi League's consumer activations keep enthusiasts hooked

While the action on the mat aimed to grip the entire nation, Vivo Pro Kabaddi Season 5 also engaged with its fan, off the mat. In line with the vision of making Kabaddi an accessible and engaging sport for everyone, the league organised a host of marketing activations for Kabaddi enthusiasts across the country.

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Lee Jeans engages students with talent incubation program

Lee, the denim brand, associated with National Institute of Fashion Technology (NIFT), Bangalore, a design school and conducted a one of its kind talent incubation programme – ‘A Degree For Denim’ at the NIFT Campus.

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Candid launches initiative this Diwali to ‘Celebrate, Love & Share!’

CSR

With the advent of the festive season, the celebrations are all set to go green at Candid Marketing.

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Percept's Bollyboom to debut in Pune with 'Red Carpet Night'

Bollyboom, a Bollywood electro-music property is gearing up for its Pune debut with a red carpet night as it’s kick off event. A 5 hour non-stop celebration, the event will feature DJ Chetas spinning his remixes on 28th October 2017 at Conrad Hotel, Pune.


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ISKCON Food Relief Foundation to launch #ZeroHungerHaryana campaign

CSR

Concerned about India’s falling rank on the Global Hunger Index, ISKCON Food Relief Foundation’s Haryana chapter is to launch a campaign against hunger. Announcing the campaign plan, on the World Food Day, the foundation aims at eradicating hunger and malnutrition starting with Haryana.

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